2018 - Rhetoric. Giving words power
Sam is an author, journalist and the literary editor of The Spectator. He has published six books and is a regular contributor to the Evening Standard, The Guardian, Wall Street, Journal and Prospect.
Sam, a self-self-confessed rhetoric geek, will cover the history and basic techniques of rhetoric, and discuss how, as the communicative landscape has changed, so has the art of persuasion. With the rise of post-truth, social media and the peculiar and dangerous effectiveness of Trumpism, Sam will ask: can a fuller understanding of how rhetoric works offer some old solutions to new problems?