Joe Macleod

2018 - Why we overlook endings and why we shouldn't

As consumers and providers we overlook the importance of healthy, coherent endings.

There was once a rich culture of reflection and responsibility, but over recent centuries this has been lost. Producing a mixture of long term societal oversight, and short term denial. We are left with a bias customer lifecycle that is limited to the exciting vocabulary geared strictly around all things new. Giving rise to guilt-free consumers, an overly-blamed business sector and a society which finds itself at a loss when it needs to grapple with responsibility and consumptions biggest ills.

Joe Macleod will be looking at why we overlook endings for humans, products and services and why we shouldn’t.

Joe Macleod has been working in the mobile design space since 1998 and has been involved in a pretty diverse range of projects. At Nokia he helped develop some of the most streamlined packaging in the world, he created a hack team to disrupt the corporate drone of powerpoint, produced mobile services for pregnant women in Africa and pioneered lighting behaviour for millions of phones.

For the last four years he has been establishing ustwo as the UK’s best digital product studio, with 180 people globally in London, New York and Sweden, while also successfully building education initiatives, curriculums and courses on the back of the IncludeDesign campaign which launched in 2013. He now works independently on projects and is currently focusing on his work around Closure Experiences.

Joe will be talking about why we overlook endings across all aspects of our lives and why we shouldn’t.