Bobby Duffy

2019 - Why We're Wrong About Nearly Everything

Bobby Duffy’s work “The Perils of Perception”, is a groundbreaking exploration of our ignorance – informed by several exclusive studies across over 40 countries.

Do you eat too much sugar? Is violence in the world increasing or decreasing? What proportion of your country are Muslim? What does it cost to raise a child? How much do we need to save for retirement? How much tax do the rich pay?

When we estimate the answers to these fundamental questions that directly affect our lives, we tend to be vastly wrong, irrespective of how educated we are. This landmark piece of work – informed by over ten exclusive major polling studies by IPSOS across 40 countries – asks why in the age of the internet, where information should be more accessible than ever, we remain so poorly informed.

Using the latest research into the media, decision science, heuristics, and emotional reasoning, Bobby Duffy examines why the populations of some countries seem better informed than otherWhy We’re Wrong About Nearly Everythings, and how we can address our ignorance of key public data and trends. An essential read for anyone who wants to be smarter and better informed, The Perils of Perception will transform the way you engage with the world.

‘Illuminating and important. Duffy has spent a decade finding the gaps between our perceptions and reality. The result is this fascinating study.’
Dan Gardner – co-author of Superforecasting

‘A superb and timely analysis of a genuine and growing threat to democratic debate.’
Alastair Campbell – author and former Downing Street Press Secretary