Session 11 - Lucy Ireland Gray
by Sam Leith @ OffGrid Sessions 2024
Lucy Ireland Gray is an archaeologist and a self-described “nosy parker”. She has always been what in another context has been called a “picker-up of unconsidered trifles”. When she was ten, and her family moved to Germany, she lived in a flat above an ice-cream shop – and she gathered a collection of the brightly coloured plastic spoons the shop’s patrons discarded after finishing their tubs. She went on, in her teens, to collect plastic shopping bags – and then to study archaeology at university, which is after all “the study of what people leave behind”.
So why, now, has she gathered a collection of more than 300 discarded shopping lists fished from the floors of supermarkets – which she eventually exhibited at the Museum of Brands? She described how she loves that period in late autumn when people, still not prepared for winter, leave their curtains open in the evening. She likes to look in through their windows as she drives past: “you get just a tiny snapshot of their lives… and it’s the same with shopping lists.”
Bringing up her first slide — “Hairspray, Yardley, Foot, Paper [illegible], Freeze, Milk, Cones” in a column on a crumpled rectangle of paper – she points out that all of us will form a different picture in our minds of the author of the list. What if she told us it was found on a bus? In Scotland? On the back of a greetings card?
When asked why not only did she collect these mysterious fragments of the lives of other, but wanted to display them, she confessed that she had always dreamed of making them into wallpaper. Not – as everyone guessed – for the downstairs loo, but for the hallway, so that these richly suggestive documents would be the first thing you saw on arrival in the house and the last thing when you left.
She realised that one way or another she was attaching real meaning to these. Each one was a person (or two; as when someone had reused a letter sent to them to write a list on), and “I felt as if I had three hundred personalities in this box file. I knew them intimately, as I’d photographed and catalogued them. They were precious to me.” She only realised how precious when the Museum of Brands proposed hanging them on washing lines for display. Lucy, seized by anxiety that they could be defaced or stolen, insisted they go behind perspex.
Rationalising her interest in these objects, she said she found in them a universal human experience – the modern equivalent of the hunter-gathering instinct. People have been making shopping lists since Mesopotamian times. She showed us Michelangelo’s — complete with drawings for, presumably, the benefit of illiterate servants. Apart from an Offgridder who claimed never to have written one, and whom she planned to interrogate further when a moment presented itself, she said “I have never met anybody who has never written a shopping list.”
And these things are “a great leveller: we need milk, we need bread, we need eggs… In a world where we often put ourselves forward as something different, special, other, they remind us that we’re all the same.” You might get the odd fancy folderol (a list found in a Waitrose included an entry for “poncey coffee”) but very few brands. You get a handful — Domestos, Coke, Weetabix – but mostly, because these are notes to yourself, you don’t. As Lucy says, she likes Hobnobs but she knows what to buy: her list will just say “biscuits”.
They are very personal. Some are written in code. As Lucy points out, “I could have collected a load of receipts – and it would have contained the same information… but the handwriting makes these more personal.” She remembered, for instance, finding an old handwritten note – not a shopping list, a list of pet hates – from her mother-in-law, seven years dead, and being heartstruck: “It had the essence of that person.”
Sometimes you found something, a private note or message, jumping out of one of these. Her ex-husband always put “a bag of smiles” in his shopping list. Another list Lucy found had, right there in the middle, “Love! Lots of it”. Was that a message from a sweetheart? “It’s possible that ‘Love’ is a brand of yoghurt,” she admitted.
There’s a curious frisson, then, of invasion of privacy to the gathering of other people’s shopping lists. When she told a colleague about her collection the woman gasped with dismay: “You might have one of mine!” “She clearly found it unnerving,” said Lucy. And, admittedly, “there is an aspect of voyeurism about it…. you wouldn’t poke about in someone’s shopping basket, or what they’ve got on the conveyor belt.”
Lucy takes a close interest in the abbreviations – was someone writing “STs” for “sanitary towels” an inheritor of a prudish 1980s euphemism; or just trying to make the best of the space available on a tiny scrap of paper? What were the lists on? Often bank statements, envelopes, or other still more personal scraps. But some use dedicated pads with whimsical headings (“Chopin Liszt”: groan).
Some mysteries reveal themselves: a very specific list of ingredients was recognisable (and suddenly a poignant historical document) as the ingredients for the official pudding for late Queen’s Diamond Jubilee. Others (“hairspray, eggs”; or “biscuits, 0% beer, potatoes”) are something like haiku. Of the latter, Lucy remarks that “it’s not a party I’d like to be invited to”.
One painstakingly made list caused a little sigh from the audience as it flashed up. The trembling, cramped, careful handwriting and misspellings suggest someone very old, or very young, taking extreme pains. “Everyone reacts like that to this one,” said Lucy. “It’s all about your imagination.”
Which was an appropriate way to gloss her final offering. It read: “KY jelly, tourniquet, Chlor prep, green tubing, syringes.” Now that’s a party I’d like to be invited to.
Key Takeaways
Even the most trivial rubbish can be a window into people’s lives
If you’re buying the equipment to do a murder, and you live near Lucy Ireland Gray, make sure you take your list with you rather than leaving it on the floor of Aldi.
You forgot washing-up liquid, didn’t you? Christ you’re useless. Make a list next time.

Session 10 - Lemn Sissay 2024
by Sam Leith @ OffGrid Sessions 2024
Presenting his 2019 memoir My Name is Why to Offgrid, the mighty Lemn Sissay gave something between a book reading, an improvisational comedy routine and a revival meeting – complete with raucous jazz-gospel acapella reprises of “All Things Bright and Beautiful”.
As he said at the outset: “I’m not supposed to talk about this. It’s a book about my story. As in Baby Reindeer, this is a true story. I was both detective and witness to a crime, which was the murder of a childhood.” But that murder was of his own childhood – My Name Is Why describes Lemn’s growing up in the care system until he was eighteen (as a child he was called Norman — “I look like a Norman, don’t I? I know what you’re thinking: it’s uncanny!”), and his thirty-year struggle to get from “The Authority” the records that would tell him who he was and where he came from.
And as Lemn said, “I had to write this.” But he did so in the face of what he saw as societal expectations: “You can’t be a writer and have your own story. You have a story which you must suppress and a career you must make shine… Right?” No. “It’s bollocks! It’s bollocks! It’s all bollocks!” He laughed: “Are we strapped in?”
We were, and it was a ride. As Lemn explained before reading the preface to his book, his experience of never having known anyone for longer than a year between birth and adulthood, of not having had a “proper” family…. it was precisely that that as he sees it gave him a greater insight into what family means. “The privilege of having a family is that [when at 18 you’re arguing with your parents, and you’ve decided “you hate the people you love”] you can with you were in a children’s home. Being in care gave me an unprecedented insight into what family is. If you can crack on without having to think about the fact you have a family, that’s family doing its job.”
Lemn’s birth mother came in the late 1960s, and was put in a mother-and-baby home, along with young Irish women in the same situation. (“However unique you think your story is, it’s a bridge – it’s a bridge to other people all over the world.”) Unmarried mothers, Lemn said, were “oestrogen terrorists” — they struck fear into the hearts of the patriarchy because they thought they might “explode” and splatter the patriarchy with hormones. She refused to sign the adoption papers. She didn’t want to give him away. But he was renamed – and he was fostered, and that was that.
There was anger in Lemn’s talk, when he commented on enduring societal attitudes to looked-after children. Those “selfish” parents, for instance, who talk of the “rush of love” when they have their children (“I cry at adverts!”) and fail to imagine that love – as strong or stronger – can kindle a different way, “that adoptive parents can’t feel the same love”. That, he said, was “the hypocrisy right at the heart of family… the beautiful dysfunction of function”.
As he went through his story in passages from his book, Lemn triangulated what he remembered with what he didn’t know – the perspectives from the local authority files that (unknown to him) had tracked his whole childhood with bureaucratic thoroughness, but which he didn’t obtain until three decades later. He held up a picture of himself as a baby, taken from those files. “I would steal that baby! I was a cute kid!”
The question that haunted him, he says, was “what did I do?” We all, he said, still have what he calls “one of the last unchallenged prejudices in our society – against children who’ve been in care”. You feel it too: imagine your child brings home someone they’re intending to marry, and they tell you that they were in the care system as children. “Check yourself! What’s the reaction you feel?” People see “children in care – already traumatised people – are seen as a problem waiting to happen – and a threat to their children”. But he adds: “Traumatised people often have a deep insight into the human condition.”
He pointed out our literary models for looked-after children: “Superman was a foster child… Harry Potter… Lisbeth Salander… X-Men… Oliver Twist.” The prejudice against looked-after children, he said, often manifested in discipline. “Discipline without love, for children, is emotional fascism.” He described his own experience – as a child he stole biscuits and cakes, and lied about it, and was caned for it. “The lies bothered them more than the cakes. It was the crack in the dam… there was something bad in me.”
“I have therapy,” he said near the end of his presentation, raising an uneasy laugh. “I want you to know that I’m fine. I’m sharing with you a story. And from my perspective this is a true story. […] I might not have written this. I might have been one of the thousands who can’t write their story, who can’t afford therapy, who are on the streets.”
“Bitterness rots the vessel that carries it,” he said. “None of this is in the files.”
Key Takeaways
You can learn a lot about family by not having one
You’re allowed to be a writer, and to have a story, and to be funny too.
“A story is a bridge.”

Session 9 - Lauren Oyler 2024
by Sam Leith @ OffGrid Sessions 2024
Lauren Oyler — here to talk about her new essay collection No Judgement: On Being Critical — was introduced by Jeremy with a quote from the Times: “The most significant and widely read critic of her generation.” That’s quite the status. I asked Lauren – who seemed to spring to instant stardom about a decade ago – how she got to where she is?
She said that when she started out — “I was 24, I was angry, and I was kinda fearless” — it was in the middle of an era when, as she saw it, book reviewing was in a bad, stagnant, boring place. “It had been so taken over by identity politics” that people were adjusting their reviews according to the author’s identity or the politics of the cause they were championing.
She found that dull and frustrating. Her first viral piece was when she wrote a long and excoriating review of Roxane Gay’s book – about which nobody had hitherto said a bad word. An excoriating review of Jia Tolentino’s modish Trick Mirror followed and crashed the LRB website. She quickly got a reputation as “a takedown artist”, she said. And everyone loves to read a takedown because it brings drama. And even all that drama, all this social media sniping, serves a wider good: “It’s literary essays we’re fighting about!” It’s directing a public conversation towards books, and that’s a good.
That said, Lauren said she was at least as likely to be actuated to write by thinking “this is great” as she is by thinking “this sucks”. And when she does write negatively, it’s not usually because something is bad in itself. It only becomes interesting to her, and worth criticising, when its badness seems to her to chime with, or tell her about, something in the wider culture. She doesn’t see herself as narrowly a “book critic” or even a “cultural critic”: she prefers, just, “writer”.
A digital native and self-confessed social media addict since she was in her early twenties, Lauren says that the role of criticism has changed – and she gives that a cautious welcome. “Experts” no longer dispense judgment from an elite position of cultural authority – and the pretence of lofty objectivity can be dispensed with. She’s “using myself as a data point”. The reality is, she says, readers “don’t want a genius or an academic” telling them about books: “they want someone relatable”.
Putting herself into her work – in her essays you’ll read all sorts of asides about her love life, her relationship with her editors, her drink and drug consumption, and what have you – is a very natural way of being. It’s part of an era, among other things, in which all of us are “characters” on social media. But it’s also, on some level, a token of honesty: she’s not pretending to objectivity, but foregrounding where she’s coming from, and what she brings to her work as a critic.
She recalled being on stage with Sheila Heti (whose writing is even more personal) and Sheila being asked whether she hesitated to be so exposing. She said it was like being a gymnast: if you’re a gymnast you need to wear very tight-fitting clothes and your body will be on display. If you’re not comfortable with that, don’t be a gymnast – and if you’re not comfortable with self-exposure, don’t be a writer.
I asked, too, about whether she was as good at “taking it” as she was at “dishing it out”, mentioning for instance a very long and hostile review of No Judgement by Becca Rothfeld (a rough contemporary) in the Washington Post. Rather than wince, Lauren positively perked up. Gossip! Drama! “I knew that was coming. And a full month before, Becca followed my boyfriend’s Instagram account – his private Instagram account. She also dated two of my ex-boyfriends. Really, Becky?”
Book reviewing, these days, does bleed over into internet beef and gossip – because everyone on social media is a “character”, and hostility that’s endorsed by something that’s published in a prestige media outlet is extra spicy. As far as Lauren is concerned, it’s all part of the game. Does the way in which algorithms surface and promote anger, outrage and conflict just affect how things are consumed – or does it also affect the way writing is produced in the digital age? Definitely the latter, she says.
And she seems to have a thick skin, though she was somewhat relieved not to have been completely clobbered for denouncing Goodreads in one of the essays in No Judgement as Lauren Hough was when she made the mistake of denouncing the site. “I put my criticism in the middle of a 16,000-word essay,” she pointed out. “Lauren Hough made the mistake of attacking them on Twitter.” Leaving unsaid, perhaps, that some of the more ferocious Goodreads people might not be taking the trouble to read a whole book.
Lauren offers some respect, too, for artists who can take criticism. She mentions one very well-known writer – she says she won’t name her publicly, at least, until she’s had a few drinks – who had very visibly responded to a savage review of her last book by changing her style in the new one. So a good artist can take what is useful from a negative response and discard the rest of it.
That said, she said, “When someone tells me, ‘You’ve ruined that book, or that author, for me – I used to love them but now I can’t read them without hearing you over my shoulder’, that’s the highest compliment for me. I know I’ve done my job well.”
Three takeaways
Reviewing is always personal
The democratisation of culture is a good, but it’s not enough
Keep an eye on your ex-boyfriends when Becca Rothfeld is on the prowl

Session 8 - Tom Baldwin 2024
by Sam Leith @ OffGrid Sessions 2024
Tom Baldwin was invited to Offgrid this year, said Jeremy as he introduced him, on the recommendation of Alastair Campbell, who couldn’t come this year. When Tom took the stage, he said wanly: “I seem to have spent most of my career as the Poundshop Campbell.”
He apologised for “my dishevelled appearance, my scribbled notes and the lost look in my eyes”. Tom has just published two different books in six months (a biography of Keir Starmer and The Seven Myths that Changed a Country and How to Set Them Straight) and was getting ready to promote them when he was clobbered by the prospect of a general election. So he’s frazzled. But, he said, “in my best moments I believe that both these books have something to say about the future or our democracy”.
The “seven myths” he took on with his “brilliant” co-author Marc Stears, he says, matter because “the stories we tell ourselves about our country matter”. And in a general election, “grandiose, engorged” ideas about national identity will be pitted against “an everyday, more ordinary idea of England that”, Tom said, “fits this country better”.
For each of the myths he addressed, he travelled to a place in which that myth could said to be rooted. So there was “a muddy field in the Home Counties”, Runnymede. There was Plymouth, from where Britannia supposedly ruled the waves. There was Wolverhampton – the town where William Wilberforce was born (“how’s that myth of moral superiority working out for us?”) as well as where Enoch Powell served for 35 years as MP. There was the North Greenwich peninsula, home of the Millennium Dome (as was) and seat of a “myth of modernity” which said we could bypass our national history. There was Blackpool, to examine myths about the white working class. And Oxford, and Hull.
Tom said he was particularly focused not on Britain, here, but on England. Identifying as “English” rather than British was a prime indicator both of voting Brexit in 2016 and supporting Nigel Farage now. The myths he examines are English myths – and “it’s the politicisation of these myths that I’m really worried about”.
Politically, England isn’t a country. But there is an idea of England that remains “vibrant” in our imagination. The best loved and most lasting versions of it, Tom said, are the versions that concern themselves with ordinary people and their lives. The vision of J B Priestley or George Orwell or T S Eliot, of the Ian Dury who hymned “winkles, Woodbines, Walnut Whips, Vera Lynn and Stafford Cripps”; or even the self-described young anarcho-communist Ash Sarkar, whose list of distinctively English achievements is one term long: “Crisp sandwiches”.
England becomes more problematic as a political project, Tom said. Those, for instance, who boast of how we have “resisted invasion” for 1000 years; while ignoring that Wales, Scotland and Ireland were all constantly being invaded… by the English. Or that the coins all still have Elizabeth II’s face on them; even though Scotland never had an Elizabeth I.
The first decade of the 21st century saw these ideas crumble. Devolution removed power from England, we saw the importance of Commonwealth unravelling amid globalisation, and the Special Relationship with the US fray. And then came Brexit, which brought out some of the most grandiose and delusional ideas about England.
By travelling to the book’s locations, Tom said, “each chapter is rooted in the everyday clutter of a real place because that is what matters. The best of England is found in what’s ordinary.” His and Marc Stears’s project was “to bring the myths gently back down to earth”.
One of the biggest myths they sought to deflate was the idea that England “invented liberty – that we have nothing to learn from anyone else”. Hence, Runnymede, and the totemic importance of Magna Carta. That document is widely and flagrantly misunderstood: “It didn’t give ‘rights’ to anybody: it just gave privileges to a bunch of French-speaking aristocrats to do whatever they wanted”. The idea that it introduced habeas corpus (freedom from arrest) is anachronistic nonsense.
But that myth feeds into the current arguments over withdrawing from the European Convention on Human Rights. Opportunistic Tories rail against “foreign courts”, but as Tom points out “the European Convention has nothing to do with the European Union: it was created in the 1940s at the behest of Winston Churchill.
But “stories matter – Magna Carta matters – but the trouble is when it’s inflated and politicised”, he said, casting a withering glance at works by Dominic Raab and Daniel Hannan (of the “ridiculously titled” How We Invented Liberty and Why it Matters). He added that when David Cameron made much of the anniversary of Magna Carta – erecting a new memorial at Runnymede where there hadn’t been one before — he was “playing around with Eurosceptic erogenous zones”.
Tom visited Runnymede as a reporter around that anniversary and when he tried to ask members of the public about what they thought of its historic significance, “we were at complete cross purposes”. They were just there walking their dogs. He found that encouraging: “Suburban England, with its rhododendron bushes, is reassuringly boring. It’s dowdy. And that dowdiness – being able to take freedom so much for granted – is the best definition I can think of of being free.”
It was a similar story in Wolverhampton, a hugely ethnically diverse city where Enoch Powell’s prophecy of rivers of blood did not come to pass. In the 1970s, football supporters went to games with pillowcases on their heads to resemble the Ku Klux Klan and Sikh children would hide in the temple on match days. But now the club is filled with Punjabi fans and they serve ethnic food on match days: “this isn’t some drippy liberal outpost: this is football!” And when Tom visited that Sikh Temple, what did they want to talk about? Not race relations or integration: but planning permission for a new car park. “We’re making progress as a country.”
And that brought Tom back to the general election. If you want a symbol of progress in this country, he said, you can look to Rishi Sunak. He doesn’t share Sunak’s politics, but he thought Nigel Farage’s dogwhistling claim that Sunak isn’t patriotic and “doesn’t understand our culture” deserve our contempt. To adapt Samuel Johnson, he said. “the last refuge of a scoundrel is questioning someone else’s patriotism”.
And so to his biographical subject, Sir Keir Starmer – who Tom admitted “to a lot of people … still a fantastically opaque figure”. He seems boring. (Tom said he knew eve nlawyers who had tried to read Starmer’s book on human rights law and had struggled: “eyes bleeding, matted hair, still on page 64”.) But maybe that’s one of his virtues.
Sir Keir, he says, doesn’t represent some big idea, but a set of values. When Sir Keir made a speech about patriotism on St George’s Day – often something those on the Left feel uncomfortable with – he talked about the moments he had felt proud to be British. And what united those moments was that they were “everyday ordinary experiences” that could have had equivalents in many other countries: “he wasn’t claiming exceptionalism”.
So Sir Keir’s patriotism is “very prosaic, very everyday”: “At times, I don’t think he’s very political at all – he doesn’t like politics very much.” But the offer, then is exactly that – a “muddled set of values, with loose ends and exceptions” — but one representing a life-sized politics that “treads lightly on all of us”, that will “fit into the folds” of our national identity rather than seeking to “drive a straight line through it”.
Key Takeaways
The stories we tell about national identity are important – but they need to be life-sized
Enoch was wrong
Don’t rely on Magna Carta if you get arrested – unless you’re a French-speaking aristocrat

Session 7 - Grace Blakeley 2024
by Sam Leith @ OffGrid Sessions 2024
The premise that Grace Blakeley’s new book Vulture Capitalism starts from, she told the first session of Offgrid day two, “is that so many people feel so powerless in our economy today.”
And it’s that sense of powerlessness, she said, that is behind a whole number of the large political movements of our recent history – the rise of the far right, the vote to leave the EU, the rise of Donald Trump; and equally, the rise of radical left-wing movements proposing an alternative..
Climate change is an example of one of the things that leave people feeling powerless. What can you do? Buy a tote-bag? Reduce your carbon footprint (“and, by the way, the very idea of a carbon footprint is an invention of the fossil fuel industry”)?
The sense of powerlessness, typically, issues in one of two emotions. There’s apathy – which benefits the corporations who profit from the status quo. And then there’s rage — which helps to fuel the rise of the far right.
So that sense of powerlessness – which either lends support to authoritarians or engenders passivity in the face of a system in which you despair of change — is eroding our democracy. “I argue,” Grace said, “That this sense of powerlessness emerges because the way we think about politics and economics is broken.”
At the root of that brokenness is the idea of a divide between the market and the state. We are taught to imagine that they are quite different domains, and political ideology since the 1980s has encouraged us to imagine them as separate spheres: that companies flourish in a “free market” where the state does not interfere. “But they are not as separate as we like to think.”
The seed for Vulture Capitalism was sown during Covid, when Grace did a lot of media. Interviewing people for radio and television, she said. “I kept hearing; ‘We’ve got socialism now’” when people talked about the furlough scheme and the bail-outs during the pandemic. I realised: “They think socialism is when the government does stuff, and they think capitalism is when companies do stuff.”
What they hadn’t realised was that most government support during the pandemic didn’t go to ordinary people: it went to landlords and banks; and that wealthy corporations had access to help that ordinary people did not. The Greensill scandal – where the financier Lex Greensill was able to get former Prime Minister David Cameron to lobby on his behalf for government money to prop up his ailing finance company. “Millions of pounds of taxpayers’ money went into this guy’s pocket.”
The problem, as Grace sees it, is “a toxic fusion of public and private power at the top of our economy. These people are in the same room, making decisions in pursuit of the same goals.”
How did they get there? Grace took us back to the 1980s, and the roots of Mrs Thatcher’s neoliberal revolution. “She thought that the state was too big, that it was the enemy of competition – and that if you shrunk the state you’d create more freedom.” But that was a lie. In fact, under Thatcher the state didn’t shrink: it just started giving money to a different group of people – the big corporations rather than ordinary workers. “The idea of creating freedom by shrinking the state was an attractive narrative: but it was just that – a narrative.”
Grace offers as a prime example of the public/private fusion of interests the story of Boeing – with its recent engineering problems (doors blowing off planes in flight) and the scandal of the 737 Max planes crashing in 2018/2019. The 737 Max crashes were blamed by Boeing on “pilot error” but were discovered to have been caused by a software fault that the company knew about but chose to ignore; and had been able to get away with thanks to “self-regulation”.
Boeing was found guilty of fraud on the American government. Did that harm them? No. Nobody went to jail. The senior executives responsible walked away with fat pay packages. And if the idea behind self-regulation was that “the market” would punish bad business practices, it didn’t work. “Boeing was the biggest recipient of corporate welfare in the US,” says Grace. “Even after it had been found guilty of a criminal fraud against the United States, Boeing got a huge government bailout in the pandemic.”
As Grace puts it flatly: “Capitalism is not a free-market system.”
Neoliberalism did more than simply reorganise the state. It also worked to reorganise the way people understood themselves in the service of capital. You were no longer a “worker”, connected to your place in the system of production: you were a “consumer”. You were no longer a “citizen”: you were a “consumer of public services”. Everything from architectural and planning reforms to prime Ministerial pronouncements (notoriously, Mrs Thatcher said “there’s no such thing as society: just men and women and their families”) worked to erode the idea that there was a community of collective interests: rather, we were encouraged ot think of ourselves as “atomised, isolated individuals with no sense of power”. You were to be “an entrepreneur of the self.”
So the key to pushing back against the cartel of big business working with government, says Grace, is “a third force that can resist the fusion of private with public power”. That force, as Grace sees it, is an invigoration of democracy. You respond to a sense of powerlessness by making sure people have power.
And her book is “not all doom and gloom”. She dedicates the final third of it to examples of where workers or ordinary citizens have been able to band together and pursue power from the bottom up. One such instance was Lucas Aerospace in the late 1970s. The company was failing, but a group of workers at the encouragement of Tony Benn submitted a plan to save it.
They drew on their collective knowledge and understanding of the company to devise a plan to switch from making armaments to making wind turbines and dialysis machines – and they wanted to change the company to a worker-run co-operative “to empower us as producers”.
“Then came the 1980s”: Mrs Thatcher’s crushing of the unions did for Lucas Aerospace. The guy who had led the workers’ effort was fired. “It was not about shrinking the state: it was about attacking organised worker power.” But Lucas Aerospace still offers a model for what we can do now.
“This book is about how we can again build this sense of collective power. It’s not just politics: it’s a way of changing how we think about ourselves and the world”.
Key takeaways
The idea that the state and the private enterprise occupy separate domains is a fiction that serves the status quo
The feeling of helplessness can cause anger or apathy: both damage democracy
Don’t get mad: organise

Session 5 - Steve Watson 2024
by Sam Leith @ OffGrid Sessions 2024
Steve Watson has a very unusual job. Through his company Stack, he sells subscriptions to magazines. Not one magazine: lots of them. “Every month,” he says, his subscribers get “a different independent magazine.” These are magazines that they ordinarily wouldn’t have known existed, let alone read. Such is the cultish appeal of the service that subscribers send in photographs of the magazines they get – with a certain amount of background showing off in terms of workstations, coffees and cats. “they’ve always done that, but we started to encourage it. Each month we decide on the best picture and the winner gets a Stack t-shirt. You can’t buy these T-shirts; you have to win them.”
An example of the sort of fare subscribers expect is, for instance, the English-language Estonian magazine A Shave Colder (chksp) – which, as Steve says, gives a fascinating sense of how Estonian creatives are responding to living next door to the threat from a resurgent Russia. What Steve says he’s noticed is that these independent magazines are “terrible at lots of things… they’re very bad at reaching a large number of people. But they’re very good at connecting in a deep way with their readers.” And by virtue of being magazines they have something special too. “Reading books is hard,” he says, referencing the forbidding block of text as against the cheery pull-quotes, headlines and pictorial content in a mag. “A magazine is your friend.”
Steve sees what he sends his subscribers as being in a lineage. The world’s first magazine, The Gentleman’s Magazine, was published in January 1731. Before the days of copyright, this was a “magpie-style” proposition that “took a bunch of stuff from elsewhere and republished it”. The original edition “looks like a boring old book” but when you read it, it’s recognisably connected to what we read today. Its publisher Edward Cave was interested in nicking all the best bits; and in titillating his audience with accounts of witch-trials and the horrible punishments meted out to “vile malefactors from Newgate”. It used the word “magazine” as a military metaphor: it was giving its readers conversational ammunition. Steve worked on the lad mag FHM in the year 2000: “Our idea was to find the funniest, cleverest, craziest things you could impress your mates with down the pub”; Cave was doing the same thing for his readers – except it was a coffee-house, not a pub.
Yet as much as it speaks to us, it remains in its design and its format very much of its time. Books, and works of art, can transcend their own era, Steve argues. But a magazine it fixed in its own age. And that’s part of its attraction.
Now he’s been doing Stack for 16 years. The website gives you a gallery of the covers of every magazine that they’ve sent subscribers, with links to interviews with the editors or publishers talking about why they do what they do. And in that time, Steve says, he has found three big commonalities
The first is independence.
The example he gives is the German photography mag Der Greif, which each issue solicits images on a theme and allows the juxtapositions to create new meanings. What he didn’t realise the month it was going to be the Stack offer is that that issue’s theme was “images too extreme or too personal to post on the internet”. [Ripple of laughter from Offgrid audience.] Steve was dismayed when he saw it – there was “a lot of nudity, sexual stuff, some dead bodies, and though there wasn’t actual violence, it was…” He said, “Stack is meant to be a surprise for our reasders… but it’s supposed to be a good surprise.” Anxiously, he wrote to subscribers explaining in some detail what was in the magazine, and posted a Google form to make sure that ever subscriber would have to click a button to acknowledge having been forewarned to actively opt in.
“I thought I’d done it wrong. I’d never seen a Google form going up in fives and tens before…” It turned out that his subscribers were gagging to see all this filth. Interestingly, the issue had been edited by a former Facebook content moderator – someone whose job had been to sit in a room all day looking at the most extreme images and voting thumbs up or thumbs down. The mag was published according to Facebook standards — all the thumbs down images were one way up, and the thumbs up images the other way up.
That made a telling point about a pervasive censorship model that nobody every asked for, says Steve. And there’s one of the joys of a print magazine: you can publish anything within the law, and Meta doesn’t get to decide whether it’s suitable.
The second thing that these independent print magazines can do in counterpoint to the digital age is slowness.
As an example, he mentioned the magazine Delayed Gratification: a tri-monthly publication whose brief is to go back and report on the recent past after the dust has settled – reporting on things six months ago rather than six minutes ago.
Slowness of a different form, he says, is exemplified by Pilot, a mag where “every issue is completely different” but the one he showed the audience had a peculiar trifold binding that separated text from images, and dispensed with page numbers, entirely. Steve thought this was crazy at first – but then he realised it was a deliberate strategy to undo the traditional magazine furniture designed to help you browse and flick. Here, in the age of continuous partial attention, was what has been called an “encalming technology”.
And finally, what these magazines all share is difference.
Their editors and publishers – be they of second-hand-fashion mags like the excellently named Mildew or the even more excellently named Offal (literary off-cuts) — are interested in doing something that they couldn’t find anyone else doing anywhere else. They were pursuing passions.
The magazine he closed on was Al Hayya, a woman’s magazine published in Beirut that uses the visual grammar of a fashion magazine to smuggle in serious content about women’s lives, freedoms and sexuality in the Arab world. Its content is simultaneously both in English and Arabic – the former reading front to back; the latter back to front. It’s a magazine designed to sit on the table at the hairdresser, and to give its readers a bit more than celebrity gossip. In the age of the smartphone and social media, the magazines that Stack showcases indicate that there’s life in dead trees yet.
Key Takeaways
1) Independent print magazines can do something books can’t
2) Independent print magazines can do something the internet won’t let you
3) The tastes of Stack subscribers are, as Christan Grey would say, unconventional…

Session 6 - Kashmir Hill 2024
by Sam Leith @ OffGrid Sessions 2024
When the New York Times reporter Kashmir Hill first heard about Clearview AI, she was intrigued. Word had reached her that this company was able to produce completely accurate facial recognition of almost anyone. She knew that the systems currently in use by law enforcement agencies in the US were unreliable at best. So what was this company that had cracked it? How could a company nobody had ever heard of – rather than, say, Google or Meta – got this unimaginably powerful technology?
The inquiry that was to turn into her book Your Face Belongs To Us began with that most arcane technique of the investigative reporter: a Google search. The company had a website with just its name and a slogan: “Artificial intelligence for a better world.” That, and an address – which turned out to be just three blocks from the New York Times’s offices. So she walked acroAsss town – and discovered that the building didn’t exist.
The mysteries piled up. She found the names of two investors in the company, one of whom was the Paypal/Palantir tycoon Peter Thiel. She knew his spokesman. She asked him about Clearview. He said he’d look into it – and never contacted her again. She searched LinkedIn and found only one person who claimed to work for Clearview. She reached out. Nothing. A small forest of red flags seemed to be sprouting.
Then she got a break. A detective in Florida called her up (she’d reached out to the Police departments that some “google dorking” had indicated were using Clearview products) raving about how brilliant the tech was: he said you could feed in a picture of a person in glasses, or a hat, or half turned away from the camera, and it would identify them — “you’d get hit after hit after hit”. He’d adopted it on a free trial but now the department was paying for it in preference to the state system, which “didn’t work”.
Could she see it in action, she asked. Sure, he said – but since he would compromise an ongoing investigation if he showed her any of his own searches, they agreed she’d send some pictures of herself for him to run through the algorithm. She sent them. And immediately, he stopped answering her calls. The same happened again with another officer, who called her full of excitement about the tech, agreed to search her face…and then… ghosted her.
As she came to realise, the company may not have been answering her inquiries: but it was very aware of her. It had used its own technology to “put an alert on my face”. Anyone who ran Kashmir Hill through the database would get a call telling them to stop talking to her immediately.
“It told me two things: that they could see who law enforcement was searching for; and they could use it to flag people who were meddlesome. It only made me more interested. Why this little company? Why not Google or Meta?”
The truth was, though, that Google and Meta had got there first. The dream of computerised facial recognition dates to the early 1960s, when the CIA funded engineers to build an automated face recognition system. It didn’t work – and for years afterwards it was thought that this was a uniquely human cognitive skill.
But, in fact, the sheer computational power, and the vast datasets available (which we all handed over by tagging our photographs on Facebook and Instagram and LinkedIn), mean that computers can recognise faces – and for a decade or more now have been able to do so better than humans. In fact, Google has had the tech since 2011 and Facebook developed a version in 2016. But both companies – neither of which is exactly shy about invasion of privacy issues – held the technology back for more than a decade because they thought it was “just too scary”. What would an evil dictator do with such a tool?
And the tech lead with Clearview – whom Kashmir eventually managed to interview — was a goofy kid called Hoan Ton-That who had come to California chasing the tech bubble and whose previous main achievement had been an app to let you superimpose Donald Trump’s haircut on someone else’s head. As he told her, he had bolted together Clearview’s terrifying tech simply by searching the code base GitHub for “facial recognition”. “It’s as if I Googled ‘flying car’ and then built one!” he told her, laughing.
“What Clearview AI had done, then, was not make a technological breakthrough,” said Kashmir. “They had made an ethical breakthrough. It was ‘ethical arbitrage’.” They had done what other companies could do but declined to because its moral implications were so murky.
And someone was probably always going to. The engineers who worked on facial recognition just wanted to solve the problem and imagined that someone else would work out how to control it. “Technical sweetness”: Kashmir reminded us of Oppenheimer’s quote about the Manhattan project: “When you see something that is technically sweet, you just do it, and worry about what to do about it later.”
When Kashmir first reported on Clearview they had a database of 3 billion images scraped from the public internet. At last count it was 40 billion. Why didn’t Meta sue them for taking images from Facebook? Cease and desist letters were sent cursorily, but ignored and not followed up on – because, Kashmir speculates, Google and Meta knew they’d soon want to scrape copyright material from the internet themselves for generative AI so didn’t want to establish too strong a precedent that it might be illegal or unethical.
The current state of play is mixed. Clearview is still being used by police in the US. Europe deemed the collection of the database illegal and banned it from doing business here. In the US there’s strong resistance to real-time scanning; in the UK police forces are even now trialling vans using AI to scan crowds for wanted criminals… and traffic offenders.
But everywhere there’s the danger of what Kashmir calls “surveillance creep”: once one use-case is admitted, more will be found. The owner of Madison Square Garden used face recognition to ban lawyers working for law firms in litigation with him from his venues. Taylor Swift is said to have used it to comb her concert crowds for known stalkers.
A specially sinister case was when Clearview lent its tech to the Ukrainian army, theoretically so they could screen out Russian spies seeking to infiltrate their ranks. In practice, they used it to identify Russian corpses and send the photographs of these dead soldiers to their mothers, fathers, wives and girlfriends in the hopes of turning Russian opinion against the war.
And even if Clearview is still only available to law enforcement, the technology is out there. It’s easier and easier to come by. PimEyes is an image search company that theoretically exists so users can search for their own faces (you have a tickbox to promise, Scout’s Honour, that it’s you you’re searching for). A registered user can make 25 searches an hour – so that’s a lot of narcissism… or a lot of people using it to search for other faces. It works scarily well.
And Russia and China are already way ahead – their authoritarian states are using this tech to scan faces in real time, all the time. Yet as Kashmir says, there are some great uses for this: “I know so many people in law enforcement who really value this technology: it can help solve heinous crimes.” But it’s also vulnerable to “automation bias” (trusting fallible computers too much). You can be arrested for the crime of looking like someone else. “We need to build in the recognition that sometimes they go wrong.”
Above all, the question is “Who determines what happens with technology? Is it those companies, is it government, or is it us? What sort of world to we want to live in?” Kashmir says that there’s already talk of releasing the tech in such a way that you might have privacy settings for your face.
She asks crowds when she talks who would let their face be searchable by anyone, who’d let it be searchable to friends and contacts, who’d insist it be entirely private. Results are mixed. But when she talks in California, almost everyone says they’d be happy to have their face be publicly searchable to anyone: “They’re very in favour. That is where they are building the tools… and that is the world they want.”
Three key takeaways
There are some companies who make Google and Meta look like ethical paragons
Once the technology exists, it’s already too late
The guy who owns Madison Square Garden is a dick

Session 4 - Will Storr 2024
by Sam Leith @ OffGrid Sessions 2024
Will Storr opened his session on his book The Status Game with a bold and thought-provoking provocation. We experience the world in two different ways at once, he said. Our conscious experience of our normal lives is structured as a story; and our unconscious experience is structured as a game. It’s the interplay between these two things that leads us to all our sorrows, joys and confusions.
Here’s how he went about unpacking it. Our consciousness, he said, “remixes reality into a story” — as one neuroscientist he quoted put it, we cast ourselves as “an invisible actor at the centre of the world”. Even in the most mundane situation – when you’re held up on public transport and you’re late for work – you feel at the centre of a drama, your mind narrows to an intense focus on overcoming a series of obstacles (that malfunctioning ticket barrier! That idiot who stopped on amber!). “You’re James Bond… in a very boring way.”
There’s a whole suite of psychological mechanisms – what Will called “hero-making technologies” — that cause us to apprehend the world this way. There’s what psychologists called “the spotlight effect”, which causes us to feel like the centre of the universe. The young people these days, Will observed, call this “main character syndrome”. Then there’s “autobiographical memory”: we store our experiences not as they actually happened, but with the Aristotelian structure of a dramatic story. Our memories have a beginning, a middle and an end.
It’s not just memory. Studies show that we are “delusionally optimistic” about our futures. Being as we are, after all, the main characters, we expect to experience the hero’s journey: we’re Prince Hal rather than Andrew Aguecheek. And, also accordingly, we indulge in “self-enhancement”: “we think we’re better at stuff than we actually are”.
There was some lovely data on this one. When people are shown a jumbled collection of photos of themselves, each one differently digitally enhanced to make the images more or less attractive to different degrees, the one that people chose as “the real one” was on average 20 per cent better looking than the actual real one.
Surveys asking couples how much of the housework each thinks they do routinely add up to a total of 160 per cent. Better yet, studies conducted with people in prison found respondents saying they considered themselves “above average in moral behaviour” and “averagely law abiding”. “While they were sitting there in actual prison!” Will marvelled.
What’s more, we believe we’re right about everything. And we believe in happy endings. The next big thing, we think, is always what’s going to make us happy. If you ask billionaires how much extra money they’d need to be completely happy, they always say two or three times as much as they have.
And, like heroes of stories, we all have “personal projects” — usually about fifteen on the go at the time, “from teaching your dog to give you a high five to bringing peace in the Middle East”. In some sense, says Will, we are our personal projects.
So we experience the world as stories in which we are the protagonists; indeed, that may be to put the cart before the horse. Will suggests that the reason the stories we tell in films and books are shaped the way they are because they mimic how our brains see our lives.
But that’s just one half of it. Because the unconscious side of things is, as he said at the outset, quite different. Quoting another neuroscientist, Will said that “the brain encodes reality as a reward space using emotions”. Our unconscious minds cause us to navigate the world with two basic responses to stimulus: approach… or withdraw. (Anger, he says, is a third thing – an uncomfortable mixture of approach and withdraw.) Approach and withdraw causes us to ping-pong through the world, avoiding things we don’t like and glomming on to things we do.
So what do we like? What’s all this for? The absolute base level is the necessities of survival – food, shelter and so on. But after that things get interesting. Uniquely among the great apes, we are extraordinarily cooperative as a species – to the extent that the social psychologist Jonathan Haidt has called us “part ape, part bee”.
And that means there are two things we crave; indeed, that we can’t do without.
The first is connection. “Social rejection is a unversal human dread – it has been described as the annihilation of the self.”
The second is status. That doesn’t, as you might vulgarly suppose, mean “being rich, famous, or an influencer – it means having value to others; and that’s a wonderful thing”.
These two things, says Will, “aren’t just nice things to have – they are vital. If you don’t have them you are liable to get mentally ill.” Working as a volunteer for the Samaritans, he reports, there are three drivers that cause people to take their own lives. One is recent bereavement, another is chronic pain, but the third and considerable more prevalent is what he calls “identity failure”. “When the story is unwinnable, when you can’t be heroic, the brain turns on itself.”
It’s increasingly established that these two things are important to physical as well as mental health. It’s well known that loneliness is a worse risk factor for heart disease than diet and exercise; but less well known is that lack of status carries similar risks. A survey of employees in the British civil service (a very structured and hierarchical organisation) found that with everything else corrected for civil servants in the lowest rung of the status ladder were four times more at risk of early death than their top status counterparts.
As with civil servants, so with monkeys. Ingenious scientists fed monkeys a whole bunch of junk food, and discovered that in a population of monkeys with terrible diets the high-status monkeys were far less affected by health issues. And when they manipulated the status arrangements in the group, the health outcomes changed too.
As Will reminded us, we spent 100,000 generations living in hunter-gatherer societies and only 500 generations living in cities. The hunter-gatherer rules still apply. There were two ways to get status: competence (you were best at collecting honey or finding tubers) or virtue (you were brave, or you were good at following and enforcing the group’s norms). We still have competence status (Bear Grylls) and virtue status (Greta Thunberg). And do high-status individuals get better grub, safer sleeping spots and access to high-quality mates? They surely do.
An anthropologist reporting on the tribal people of one remote island found a society that offered little social mobility – but there was one way to rise. If you could present the leader with the biggest yam at the annual feast, you won instant promotion. Accordingly, as Will put it in his best academic jargon: “everyone became obsessed with growing giant fucking yams”. The menfolk of this island would spend years cultivating 90kg yams in secret spots in the jungle, and it would take twelve men with a stretcher to bring these yams to the feast. It was considered bad manners even to look at another man’s yam patch.
The problem we have is that the part of our brain that tells stories doesn’t have access to the parts of our brain that plays games: we don’t understand why we do what we do, and we think that we’re in search of truth when in fact we’re just trying to grow a bigger yam than the next dude. “Status,” said Will, “is a huge motivator.”
We think we’re the heroes of our own stories. We’re not
“Identity failure” can cost you your health, and even your life
Get your dirty eyes off my yam

Session 3 - Sarah Bakewell 2024
by Sam Leith @ OffGrid Sessions 2024
“How to live?” This is the most fundamental question of life, said Sarah Bakewell. And the most fundamental answer, she continued, was: “Be born.” We’ve all managed that – but most of us think that’s not quite enough. We want to unpack the question to consider how to live a good life, or a meaningful life, or a fulfilled life, or a useful life, or a life that is in some sense fully realised. We want to know how to deal with bereavement, with our fear of our own death, with the question of how to avoid getting into arguments with our loved ones, to know how to deal with bullies, to know when to intervene or not in others’ squabbles. Or, even, “what to say to our dog when she wants to go out and play and you want to stay at your desk and keep writing your book”.
We can learn something of these questions, she said, from one writer who lived in France in the 16th century and “who addressed himself to all these questions, big and small”. That writer was Michel de Montaigne – and the Essays he left to us run to more than 1000 pages… “which indicates that he resolved the dog problem, at least”.
He had an unusual childhood. Born in 1533 into a wealthy family, he grew up in a country estate with a vineyard in the southwest of France. The family had only known wealth for two generations and his father was not a learned man, but a man who revered learning. Indeed, he was convinced that the mark of true sophistication was a command of Latin – so what would be better than to speak Latin as a native? Undeterred by the fact that nobody had spoken Latin as a first language in centuries, he determined that young Michel, his first-born son, would be brought up speaking only Latin. A German tutor who spoke no French was hired for the boy, and his mother and the servants were all required to speak only Latin to him.
“It’s no surprise,” Sarah said wanly, “that he chose to write in French rather than Latin.” Before that, though, came a career in public life – as a young man Michel became a magistrate in the city of Bordeaux. But he resigned at the ripe old age of 37, announcing “at my advanced stage in life I want to use the few years left to me in contemplation”. Even in the 16th century, Sarah says, 37 wasn’t old: our man was, as she reads it, simply fed up of the day job.
But deprived of work, he discovered, his mind went all over the place – he likened it variously to “wild horses” and to the wildly shaking reflections of light in a turbulent bowl of water. It was to calm his mind, to “dream to some purpose” that Michel started his famous examinations of himself and the world in his essays. He was the first person to use the term “essay” as we now use it. It’s from the French essayer, to try: these essays are attempts, the testing of ideas, “trials of himself”.
Part of their charm is that tentativeness. Sarah compared him to Arnold Bennett, who (she said enviously) had been able to get away with titling his essay collections Things That Have Interested Me. So you’ll get a short esssay “Of Thumbs”, where Montaigne wonders about thumbs. Or “Of Coaches”, where he writes about Kings, sneezing and the Aztecs before, rather belatedly, getting around to mentioning coaches. He kept revising, changing his mind, saying “but no, but maybe, or let’s look at it another way”. The animal-loving Montaigne, you imagine, would have enjoyed the way that Sarah’s flow was from time to time interrupted by the hee-hawing of a nearby donkey or the catlike yowl of Osea Island’s peacock.
Montaigne was making psychological observations before we had psychology, Sarah said. He asked “How We Cry and Laugh About the Same Things” and “How We Want One Thing and Do Another”. He was interested in the variety and contradictoriness of human experience.
Death was very present for Montaigne. He lost all but one of his six children. The dearest friend of his youth, Etienne de la Boetie, died in his arms, and the grief shaped him. His companionable relationship with his readers, she speculates, comes out of the need to answer that loss: we are in the role of his friend.
HIs own death preoccupied him too, for a while. At first he argued that the way to conquer fear was, like a stoic, to imagine one’s own end constantly. But then he was knocked out after falling from a horse and found himself in a pleasant delirium of semi-consciousness; yet on recovery, his friends told him he’d been in apparent agony. So he changed his mind. Why waste time worrying about death when you might not even know what’s happening to you? Spend that time on life. “Nature,” he decided, “will tell you what to do.” He declared: “Let death find me planting my cabbages.” (Sarah remarked drily that there’s nothing in the historical record to indicate that this loveable but supremely impractical fellow ever planted a cabbage in his life.)
Montaigne was a modern in other respects, too. He was fascinated by cultural diversity – questioning a group of visiting Brazilian indians on what they made of France. They told him that they were astounded that a boy could be king, that they were horrified that the rich could feast while the poor starved – and a third thing which, bless him, Montaigne forgot.
Indeed, the real mark of his modernity is that willingness to imagine that someone else may see the world differently. He loathed the cruelty of the witch-burnings and punishments for heretics that he had to preside over as a magistrate, saying tartly that “It is putting a high price on one’s conjectures to burn a man alive for them.” Essay: an attempt; not by definition the work of someone who imagines he has the last word.
Indeed, he even, unusually for his era, liked to consider that animals might have thought-worlds and lives of their own. He wondered if his dog was dreaming when he moved in his sleep and, famously, whether his cat was a plaything for him or whether he was a plaything for his cat. Montaigne was a man of shifting perspectives, one who knew “not to take himself too seriously”.
He saw himself, in other words, as a man leading an ordinary life. As Sarah put it: “It’s like a case study of being a human being.” He judged that perfection was self-acceptance: to know how to enjoy our being rightfully.” For “on the loftiest throne in the world, we’re still only sitting on our own bum.”
Key Takeaways
Don’t try to make your kid speak Latin, poor little bastard
Take proper notes when interviewing indigenous peoples for the historical record
“[Montaigne] doesn’t offer any answers you can put in a takeaway” — Sarah Bakewell

Session 2 - Dr Daniel Susskind 2024
by Sam Leith @ OffGrid Sessions 2024
“Three facts,” said Daniel Susskind as he introduced his talk on Growth: A Reckoning, “have defined the economic history of the entire human race.” The first is that for most of our 300,000 years on the planet every human being has existed in a state of stagnant economic growth; an unrelenting struggle for subsistence. The second is that this state only very recently came to an end: modern economic growth only began 200 years ago. The third is that growth is now, for the first time, “both significant and sustained – as if some pent-up productive power has been unleashed”.
That means that, much as we talk about growth, we still don’t understand it very well. Before the 1950s, almost no politicians even talked about the idea of growth; and it wasn’t until the 1940s that we even started to have any reliable tools for measuring the size of economies.
What we do know is that growth has been responsible for some transformatively positive things. It has lifted billions of people out of poverty and the struggle for subsistence. It has improved the health and longevity of humans around the world. And it has generated the technical advances we see about us.
But has also come at a great cost. It has caused widespread environmental destruction; it has damaged or obliterated cultures and communities; it has been a driver of drastic inequality as the benefits of growth are shared unequally. And it has generated the technical advances – not all of them positive – that we see around us.
So growth presents us with a dilemma: it is “associated with every measure of human flourishing; but it also comes at a huge price.” So what do we do? Over the last three decades or so, the so-called “degrowth movement” — which holds that we should stop or even reverse economic growth worldwide — has filtered from being a concern of “a handful of ecologically minded academics” into the mainstream. It is embraced by the likes of the Green Party politician Caroline Lucas, David Attenborough and Greta Thunberg.
It’s Daniel’s view that the degrowth movement makes a dangerous mistake — “I believe that what we really need is more growth, through the discovery of new ideas and technological progress, but we also need a new type of growth” — but he proposes to address their case fair-mindedly.
It falls into two parts: one is to do with the diagnosis, the other with the solution. The former is exemplified by Greta Thunberg’s blistering address to the UN in 2019. “We’ll be watching you. You have stolen my dreams and my childhood with your empty words. People are suffering. People are dying. Entire ecosystems are collapsing. We are in the beginning of a mass extinction, and all you can talk about is money and fairy tales of eternal economic growth. How dare you!”
Daniel was prepared to endorse that view wholeheartedly. He said that if anything, Thunberg underestimates the “ecosystem-damaging, work-threatening, poilitics-diminishing” effect of growth as it is now.
But in the solution space, he takes issue. The popular claim that “Infinite growth is not possible on a finite planet”, he says, is wrong. Infinite growth is possible on a finite planet because growth is no longer what it once was. When the 18th-and 19th-century fathers of economics (Smith, Marx, Ricardo et al) were formulating the discipline, the economies around them consisted of factories and farms. These enterprises were material.
But growth is now about ideas rather than objects. The planet of tangible resources is finite; the universe of ideas is unimaginably vast, effectively infinite. An example: a well-stocked larder containing 300 ingredients is a finite resource. But it’s possible to devise more recipes combining the ingredients from that same larder than there are atoms in the universe.
There’s a moral case against degrowth, too. If it means freezing global GDP, you’ll consign very many millions of people to poverty. Growth has been a revolution – but it’s an unfinished revolution. So Daniel’s starting point, he says, is: how do we get more growth?
Again, that’s not easily answered. Growth remains “one of the great mysteries of economic thought”. But what we do know is that “more growth requires technological progress – which means more ideas about how we manage our finite resources”.
To make that possible there are some key steps to take. We will need to reshape our intellectual property regimes. We will need to invest more in research and development (fun fact: Israel currently leads the world in per capita R & D investment). And we’ll need to use tech itself to generate more ideas: in the 20th century new ideas came from the “meat machines inside our heads”; now they will, increasingly, come from the “silicon machines” on our desks.
There is reason to be optimistic. Example one: in 2007 the Stern Review into the economics of climate change predicted that to reduce emissions by 80 per cent would require a one per cent reduction in growth. The following year Stern himself made a still gloomier correction, saying he thought it would cost 2 per cent of GDP per year to hit that target.
Yet when the subject was revisited in 2020 experts estimated that eliminating emissions entirely would cost only half a percentage point of GDP per year. Why? Because of technological progress in combination with a transformation in incentives and social norms for renewable energy. Solar power, for instance, started in the 1970s as a “tool of last resort; now it’s commonplace”. Over half a century the cost of a kilowatt hour of solar electricity has gone from $100 to 50c.
The pandemic supplied another instance of how fast change can come about. As lockdown meant that in academic economic terms wages for in-person work effectively went to infinity, new technologies and new arrangements for remote working flourished. A change that would ordinarily have taken decades was managed in months. Paid full days of working from home saw a twelvefold increase at the height of the pandemic – and settled back to a permanent sixfold increase.
We shouldn’t underestimate the power of incentives.
But at the same time, we should be prepared to accept that we cannot always make it work. There will be trade-offs, and what Daniel called “the final and hardest task” is to consider how willing we are to “sacrifice growth to protect outcomes we care about”. Some argue that to do this we need to change the way we measure GDP to reflect these concerns – to bake in environmental externalities, for instance. Daniel argues passionately that this is the wrong way to go.
“No; these are not technical questions about measurement but moral questions about what matters.” As such they belong to the domain of politics, and the task at hand is to create a politics adequate to them: “We need new institutions” to bring citizens into the decision-making process. Citizens’s panels – focused not on small local issues but the biggest questions — have already proved a success in various domains: in Ireland they have been used to address abortion law, in France to look at euthanasia, in South Korea to discuss energy policy. They can supply a model.
He ended on a note of optimism: despite our “age of anxiety”, we have “an existential opportunity in front of us; a chance for moral renewal – and we begin from a position of strength.”
As the late philosopher Derek Parfitt put it: “We have the power not only to make life good in decades to come, but to make it better in ways we cannot possible yet imagine.”
Three key takeaways:
Economic growth is a huge blessing to the species; but it’s a gift horse we do have to look in the mouth.
The material world is finite, but the world of ideas is infinite. We can use that.
The key to the right type of growth is the right type of technology: and we need a new politics to make that happen.

Session 1 - Ian Leslie 2024
by Sam Leith @ OffGrid Sessions 2024
You can always tell the difference instantly, said Ian Leslie as he opened the first session of Offgrid day one: there’s a light behind the eyes of a curious person. And it was pondering the question of why there is a great divide between the curious and incurious that led Ian to work on his book Curious: The Desire to Know, and Why Your Future Depends on It. The “finger-wagging subtitle”, he joked – implying that unless you read his book you don’t have a future – is justified.
To explain why, he quoted the futurist Kevin Kelly: “If you want an answer in the future, you will ask a machine. The role of humans will be to ask the question.” It’s a matter of supply and demand. With Google and ChatGPT, tech is flooding the market with answers. But “we’re not getting any better at writing the prompts”. Picasso, Ian said, put the same thing more stylsihly: “Computers are useless: they only give you answers.” That implies that curiosity – that asking the right questions — has never been more important.
So the question Ian set out to ask was: how do we get on the right side of the curiosity divide – and how to we stay there? Curiosity, he discovered, is little studied in psychology. As a phenomenon of mind it is partly cognitive, partly emotional, and partly instinctual – and so doesn’t fit neatly into the compartmentalised specialisms of academic psychology. Plus, it’s hard to measure.
But one big idea – minted by George Loewenstein – provides a way to think about it which, Ian said, can transform your way of looking at the world. That is the “curiosity gap”. If you know absolutely nothing about a subject, you’ll have no curiosity about it because there’s nothing to pique your interest. If you know everything about a subject, likewise, you’ll have no curiosity because there’s nothing to learn. Curiosity flourishes, then, in that gap. You can draw a bell-shaped graph with knowledge on the x-axis and curiosity on the y-axis.
And there are two types of curiosity.
The first is “diversive curiosity”. This is one that storytellers understand instinctively. Take Agatha Christie: she gives you a certain amount of information – Colonel so-and-so has been murdered with some lead piping in the library. But she also leaves “this stonking big curiosity gap: you don’t know whodunnit”. That is what keeps you turning the pages. Diversive curiosity is about novelty, it’s impulsive, and it’s about getting the answer.
But there’s another sort of curiosity: “epistemic curiosity”. This is “what happens to diversive curiosity when it grows up”. It’s about the accumulation of information over time. It’s a long-term, self-fuelling impulse where the more you know the more you want to know, and when it bites you it’s “the best thing in the world”. The storytelling analogy is a good way of understanding it. When you finish an Agatha Christie, and you know whodunnit, you’re done with the book. When you finish The Great Gatsby, you’ll think: “I have all the information now, but I still don’t know what the fuck was going on.” You want to reread it. That’s why Gatsby is richer. And that’s the distinction, says Ian, between a puzzle and a mystery.
Epistemic curiosity is longer–term, it’s more enduring – and it requires more effort because it requires you to explore with smarter and better questions. The physicist’s lifelong engagement with the mysteries of the universe would be an instance of epistemic curiosity. Epistemic curiosity produces a positive feedback loop: the more you know –> the more you realise you don’t know –> the more you want to know –> the more you know.
And that sort of curiosity makes you smarter. Computers, notoriously, slow down when their memories are full; human beings, on the other hand, speed up when their memories are full. They make connections faster. As a practical instance, if you try memorising a string of sixteen random digits you’ll find it very hard. If the words “lucy in the sky with diamonds” flash up on Ian’s slide deck (he’s a nutter for the Beatles, is Ian) you’ll memorise it in a nanosecond. That, too, is a string of symbols – but your background knowledge fixes it immediately in your mind.
That’s why, Ian said, the idea that we won’t need to know things in the future because “we can Google everything” is “completely misguided”. That attitude will train our brains to become slower and slower.
Why, then, do people end up being incurious? There’s an adaptive reason for that. Children between the age of four and five ask 40,000 questions a year (“if you have kids, you’ll know that this can be very annoying”). That’s because unlike almost every other animal, we no longer occupy a specific ecological niche: humans’ special power is to adapt to anywhere (even a drizzly island in Essex) by using cultural knowledge. Accordingly, our have a much longer period of helplessness or dependence on their parents.
A baby horse isn’t long out of the womb, said Ian, showcasing his zoological expertise, before it’s “going to Starbucks and getting a mortgage”. Whereas human babies take the view: “you’re going to need to change my nappy and feed me till I work out what’s going on”.
But when our infant instincts for asking questions subsides, curiosity goes down. It’s served its purpose, and as Michael Lewis wrote in Moneyball, “The older you get, the harder it is to take an interest in new things.”
The same process – curiosity going down as the immediate environment is mastered and understood – takes place in adult life. You get a new job, and to start with you’ll be very interested in finding out all about the company and your colleagues. Once you figure out how to do your job, you’ll tend to become more complacent.
It also, sometimes fatally, afflicts institutions. Start-ups are curious and questing and adaptive. As they start to develop a schtick, and make money, they will settle into a groove… and do fine right until the world changes around them without their noticing, and another start up eats their lunch. Lots of industries are, said Ian, “stupid-making”.
So is the Internet – at once the greatest tool for curiosity and the greatest tool for incuriosity ever invented. It is “a machine for making smart people smarter and stupid people stupider”. Because the better the machine gets at delivering the answers, the lazier the users get at asking the questions.
So you need to follow the advice of Horace Walpole: “The secret of life is to be interested in one thing profoundly and a thousand things well”. Or, in business terms: be T-shaped. If you know your own field deeply, and show interest and curiosity in what your colleagues do, that will make you a better collaborator.
Three key takeaways
1) Curiosity is situational
2) In an age of abundant answers, there’s an even greater premium on asking good questions
3) Curiosity is a muscle – use it or lose it.

Summary of OffGrid Sessions 2019
by Sam Leith @ OffGrid Sessions 2019

Offgrid Sessions 2019
Picture by James Clarke. www.jamesclarke.me, james@jamesclarke.me. 07941 676821.
“It ain’t what you don’t know that gets you into trouble,” as Mark Twain famously said. “It’s the things you know for sure that just ain’t so.” And over a startling range of different intellectual disciplines and areas of life, the speakers at this year’s OffGrid Sessions demonstrated the truth of that saying. Seeing the stuff that’s there is easy: it’s seeing the stuff that isn’t there — realising what’s missing from our account of life — that’s harder. We think in stories and narratives, as several of the speakers discussed, and once they’ve captured us those narratives can limit our ability to conceive of other, different ones.
A couple of the smart thinking books we saw presented here complemented each-other brilliantly in giving us a big-picture view of that. Here was Bobby Duffy, for instance, who opened the festival talking about the mental and social biases that make us vulnerable to believing, to use a technical term from cognitive psychology, any old shit about the world — a message that couldn’t be more urgent in the age of Fake News and digital polarisation. The first step towards being less wrong about things is becoming conscious of the forces in our own psychologies -– forces baked in by evolution — that distort the way we understand the world around us.
Michael Blastland, meanwhile, opened our eyes to the possibility that the problem isn’t just in our brains: the world around us may simply be much more unknowable than we think. We have a scientific method that we have come to think, applied correctly, might provide a full explanation for why things are as they are. But, he says, that confidence may leave us even less well informed than before. What if there’s a “hidden half” that our science is ill-equipped to comprehend; if we’re looking for answers in the wrong places, and with the wrong methods?
Again and again, we heard from speakers who had realised that the received wisdom about things was wrong, or missed the point, or provided the sort of attractive and oversimplifying narrative that ignored complicated truths because it started from the wrong premise. Eric Barker, for instance, found the “hidden half” in the maxims about success: we all know about the virtues of refusing to quit, or making friends, or acing high school. But those truisms mean that the different and less visible possibilities offered by giving up at the first sign of difficulty, being a misanthrope and dropping out of high school to smoke weed. Ed Warner, too, uncovered the invisible and often counterintuitive ways in which the seemingly straightforward sporting events we watch on TV are shaped behind the scenes by the flow of money, and the way that flow determines what we see (and don’t see) on TV in the first place.
And one of the most significant hidden halves, as Caroline Criado-Perez demonstrated in her extraordinary talk, is half the population. The way that society is organised around men is so pervasive that even feminists often do not notice it: from the very building blocks of language to the architecture of Parliament Square, from the seatbelts in our cars to the temperature of our offices. We don’t notice that men have been treated as the default because (like all successful ideology) something arbitrary and unfair announces itself to the world as no more than the natural order of things. Here is what Bobby Duffy warned us about: one of the most deep-rooted cognitive biases of all is the tendency to think of ourselves as “normal”.
So another theme that emerged — in Caroline’s talk as well as others — was the way in which that particular bias can only be overcome by seeing the world through different sets of eyes and involving a wider set of experiences in the process of making decisions. Here’s diversity not as a box-ticking exercise in PC, but as a vital way of corralling a wider cognitive range — of bringing the hidden half into visibility. And that hidden half, as Nick O’Shea and Jaideep Prabhu argued, is also a rich resource for business: by “including the marginal”, in Jaideep’s words, you can tap into resources of both labour and consumer markets that have been invisible to more conventional businesses. Whether that’s learning-disabled adults brewing and selling beer in Lewisham, or entrepreneurial agents in rural India transforming lives and unlocking value in areas hitherto outside the “formal economy”.
Making the marginal visible was also, in a sense, a theme of Paul Conroy’s barnstorming story of his time reporting from war-ravaged Syria. We were gripped and thrilled to hear of his adventures and his several brushes with death — but the reason he was there, and the reason he was here talking to us about it, was that without war reporters and war photographers the likes of Bashar Assad would massacre their own people without Westerners paying the slightest bit of attention to them. We still, more often than not, look away — and that is to our shame.
And yet there are altogether different questions of what’s knowable and the ways of knowing it that can be answered by art. Entrancing talks by Alison SM Kobayashi and Wilfrid Wood approached those questions in different ways. Wilfrid, for instance, dug into the question of what a portrait can tell us: is the face simply a mask for the unknown and the unknowable? Or is it — as we all seem to believe whether we’re on Tinder, scrutinising a newspaper front page or gazing at a masterpiece in the National Portrait Gallery — a profound expression of some inner reality about its owner? How can a sculpture or a painting bring out that truth by slight distortion in that hinterland between photograph and caricature? And Alison’s work — at once haunting and filled with delight — shows us how art can rescue the invisible truths of human lives from the junkyard of time. Especially fascinating was the way she showed — through “casting” the audience in her performance piece — how the very quality of an audience’s attention can shape the story that they take in.
But ignorance — for all that our speakers warned of its dangers — can also be a sort of strength. Alex DePledge was brilliantly eloquent about how it was precisely her lack of experience that gave her the freshness of approach and clarity of thought to rethink the industries that her start-ups disrupted. Like Jaideep, she showed how tramline thinking — being imprisoned in a narrative — can make big businesses slow and unimaginative, can make them fail to see the facts on the ground that they need to be responding to.
Finally, we were all able to respond to one fact on the ground: a nice warm evening and the presence of a cold beer, as the brilliantly funny Rachel Parris played us out. “I’m amazing,” she sang. “I’m astounding! You’re amazed… and who can blame you?” Well, nobody. OffGrid was pretty amazing this year too.
Oh, and speaking of ignorance: that famous quote from Mark Twain I mentioned? There’s no evidence he ever said it. Stay frosty out there, people.
Session 11 Wilfrid Wood - 2019
by Sam Leith @ OffGrid Sessions – Pic by James Clarke

It’s a bit of a challenge to write up the excellent session with which Wilfrid Wood closed out the formal part of this year’s OffGrid Sessions — mostly, because so much of what made it so entertaining was so visual. Here was a Gillray parade of notables including Angela Merkel, Ronaldo, Prince William, Brian May, Matt Lucas and Melania Trump. Plus, of course, our new Prime Minister: “Made himself. Just a blob of pink Plasticine with some yellow slapped on top and there he was”).
So I could start by directing you to check out his work on @wilfridwoodsculptor on Instagram. I won’t give you a link to Grindr but he had a funny little riff on the phase during which he used the gay hookup app to find life models, in the process of which he also found a boyfriend… and had to stop using Grindr to find life models.
Wilfrid is an artist from a family of artists — his father was a natural history illustrator who did a lot of frogs and toads — and described making his early work with a set of “mini-DIY tools” his grandmother gave him as a child. He stared for hours at ethnographic portraits of people of different races, adored the work of Hockney and Francis Bacon (“not just his painting: his face”). Even as he went on to do a course in graphic design, he was fascinated by drawing faces.
He quoted a range of wisdom on the compelling nature of the human face, starting with a Victor Hugo quote he found on the front of an Aesop bag: “The flesh is the surface of the unknown.” Wilfrid broods on that: if you passed Jeffrey Dahmer on the street, would he just look like a normal bloke? That pilot who crashed an airliner into the Alps: “The moment they got a photo of his face it went on the front page. You want to see the face of the bomber or the killer or the pilot who lost his head.”
Simon Schama described how that portraiture was one of the most basic and powerful of all art forms. Princeton University researchers discovered we form an impression of a person based on no more than ten seconds looking at their face — “a mere TInder-swipe”. That question of what a face conceals or reveals was one that Plotinus worried about too: he thought that a face was a husk, and a portrait a husk of a husk — a double-illusion.
It’s maybe appropriate, then, that the satirical puppet show Spitting Image— with its latex grotesques of politicians — “saved my life” — rescuing him as a young man “from a boring job in publishing” to take an apprentice role on the show, making lots of eyeballs, animals and blinking devices (the only head he actually sculpted on the show was Rolf Harris, oddly). That physicality has stayed with him in his artistic practice: “I don’t use computers. I’m very hands-on. I like making a mess: airbrushes, scalpels, paint and Plasticine.”
What Wilfrid calls the “greyscale” area between photorealistic representation and outright caricature is the one he patrols. He aims to use slight distortions to bring out his subjects’ characters. He’s interested in the weird and crosspatch, in expressive truth and even in bad portraiture — which he has a sort of fascination with. He showed us some slides of outsider and non-taught art he likes, too — including that of an American gravedigger who makes his sculptures out of mud and adorns them with real spectacles and teeth from corpses. He says “Usually it’s non-art people who come out with the most interesting sculptures”, and quotes (the other) Francis Bacon: “There’s no excellent beauty that hath not some strangeness train the proportion.”
Accordingly, he says, he’s always on the lookout for fresh subjects. The Hackney Wick locals who volunteer are usually nice-looking but a bit too young, good-looking and symmetrical for his liking. And though just stepping onto the 38 bus, he says, furnishes a whole gallery of likely prospects, he thinks it might seem a “bit creepy” to approach strangers.
“I need some oldies and some more wonkies,” he said. Spread the word.
Three key takeaways
1) “People don’t want to look odd or funny. They usually want to look good-looking or even sexy. That is not always possible.”
2) Instagram is a great showcase for artists who work on their own: “It’s a free, online, very democratic gallery. It’s amazing for someone like me.”
3) Even if a piece of your work just moulders on a shelf in your studio, it’s all practice for something else.
Session 10 Alex DePledge - 2019
by Sam Leith @ OffGrid Sessions – Pic by James Clarke

Session 9 Alison S.M Kobayashi - 2019
by Sam Leith @ OffGrid Sessions – pic by James Clarke

Talking about her performance piece Say Something Bunny, the interdisciplinary artist Alison S M Kobayashi showed how there are ways of getting at human truth that aren’t journalistic or driven by dats. “The objects I’m interested in are found and forgotten objects,” she says. “They can capture lived experience in a different way to something like a diary.”
For the last seven years she’s been working with a pair of found recordings that came with an antique wire recorder — an old technology whose heyday was in the late 1940s and early 1950s, and which records sounds onto wires as thin as a human hair. Her method is “deep listening”: she’s gone through the crackly, hard to decipher recordings (a dinner party with neighbours in surburban Long Island in the early 1950s, as she went on to discover) hundreds of times; not only making a 93-page transcript but researching every background detail she could find to give them cultural context.
A great breakthrough came, for instance, when (knowing from the conversation that one of the recordings was a wedding anniversary, and hearing a football game in the background) she was able to date the tape to Thanksgiving, and — searching through 32155 documents of couples who got married on Thanksgiving — eventually find the speakers and give them names and social security numbers and historical lives: “That was the pivot — when what had been a fiction project turned into something else.”
The performance, though, isn’t at all the approach a historian would take. She gathers 25 audience members around a table and “casts” each one at random as one of the speakers on the tapes. They don’t have to say anything — just listen, and follow the transcript — but that casting tunes them in: “It gives me joy every time when the audience member I’ve cast as Peppy [the parakeet] gets their first line [a cheep]. Most of the audience miss it but the cast member is listening out.”
And as they listen to the recording and read the transcripts, Alison pauses it to open up some of the details — the original recording of a popular song that one of the characters sings; the 1951 parody that another picks up; the definition of a yiddish insult (“alter kucker”) that one joshes another with. And it’s full of felicities — the grandfather Sam, for instance, who sings Yankee Doodle Dandy (“I’m a real live nephew of my Uncle Sam/ Born on the Fourth of July”), really was born on the Fourth of July. Here’s his birth certificate from 1886.
Here, assembled from layer on layer of chance and trivia, is a family kibitzing together one random afternoon a lifetime ago given threads of connection — cultural and human ephemera saved from oblivion. It seems apt in some ways that the recording itself turns out to be a palimpsest. As Alison explained the wire recorder — just to make things even more difficult! — was broken: a previous recording of an episode of the radio show Our Miss Brooks, imperfectly erased, runs underneath the voices of the families. Alison flew to California to track down that recording so she could include it in the transcript.
As Alison says, it’s not a “fiction project” but nor is it “nonfiction”. A journalist would go from research to source to story — find the surviving family member, Larry, 13 on the recording, and interview him to supply the finished project. For Alison, Larry’s contribution (she found him: he told her (affectionately) “You’re a sick woman.”) is just another layer in the weave, and his corrections are an epilogue rather than affecting the finished piece. But for the record, Patsy was a Boston Terrier not a cocker spaniel.
For Alison the audience is key: without images or photographs to go on, each audience member constructs the story with their imagination, from the voices and from their own experiences. As she says of a colleague who couldn’t bring themselves to delete a voicemail from their late father from their phone: “Listening to sound can bring a loved one back to life.”
Three key takeaways
1) There’s an incredible richness of human detail to be found in the things that history forgets — if you’re prepared to work hard, and dig deeply enough.
2) “Give the audience some work. It’s not doing anyone a service to dumb things down.”
3) You have to find laughter and joy in what you’re doing if you want to sustain a long project. “I couldn’t have done this project if I didn’t get joy from the recording. I’ve listened to this recording hundreds and hundreds of times, and it still makes me laugh.”
Session 8 Jaideep Prabhu - 2019
by Sam Leith @ OffGrid Sessions – pic by James Clarke

“Jugaad” is the Indian word that Jaideep Prabhu borrows to describe a particular type of innovation. “I defined it to mean: “The art of overcoming harsh constraints by improvising a flexible solution — not a perfect solution, but a good enough solution.”
A high-end fridge in the West can cost $2000 or $3000; but here, for instance, is Mansukh Bhai’s $30 clay fridge cooled by a pot of water on top. It was inspired by a photograph of a broken pot in the aftermath of an earthquake captioned: “Poor Man’s Fridge Broken.”
Jaideep spent the first half of an academic career studying innovation by focusing on large Western companies, where common wisdom holds that most innovation is done. But when he turned to developing countries, he discovered that innovation happened completely differently there. They were 1) frugal, 2) flexible and 3) designed to bring people outside the formal economy into it.
That’s a huge untapped market. In India 40 per cent of people are outside the formal economy, with no access to banks, little or unreliable access to electricity, no education or healthcare. Companies that focus on the Westernised metropolitan segment of the market, and simply offer cheaper, defeatured versions of their products to the emerging demographic below, are missing a trick. The World Bank’s Next Four Billion report in 2008 estimated that those outside the formal economy represent a $5tn untapped market, and it’s likely double that today.
Jaideep says there are six principles to Jugaad: It sees opportunity in adversity; it does more with less; it thinks and acts flexibly (“if you can’t climb the mountain you find a way around it”); it keeps things simple; it includes the margins; it follows its heart (“if you’re passionate about what you’re doing you’ll have the grit to keep at it”)
With a great raft of examples from mobile diabetes clinics (remote diagnosis over satellite link; data relayed by mobile phone to local health volunteers) to microfinanced solar lighting solutions, he showed how jugaad ideas could massively change people’s lives.
Take Harish Hande’s SELCO — which had the problem of how you sell solar solutions for rural electricity into rural areas where people can’t afford the upfront capital expense. He was told by a village fruit vendor that 300 rupees a month was unaffordable, but 10 rupees a day could be managed. HIs solution was to train a local to manage batteries. The bank gives that guy a loan to buy the kit; he charges batteries in the day and rents them to customers in the evening. After six months he has a credit history and a foothold in the formal economy. And his customers have light they can afford.
The key is, just like Hande, to adapt to conditions on the ground. Nokia, for instance, used ethnographers to discover how rural Indians used mobile phones. They discovered that they typically wrapped them in plastic to protect them from dust, and that they used the screenglow as a source of light in the evening. The Nokia 1100 — with a flashlight and sealed keyboard — was the result and became the world’s bestselling mobile phone.
Mobile phones are a finance solution in Kenya. M-Pesa means that a son working in Nairobi can send his mother money in her village through her phone, which becomes like a debit card. She can cash the money in in the local corner shop, which acts as an agent. So you don’t have to open bank branches in villages: the corner shop is already there. 25 million Kenyans now use this system and its (tiny) transactions account for 50 per cent of GDP.
This style of doing things doesn’t just apply to the developing world. The “asset-light” sharing economy is able to scale very rapidly using existing resources: if Marriott wants to add 10,000 hotel rooms it has to build new hotels; AirBnB only has to get more renters to click on its platform. It’s using things that are already there. We’re in an age of “Prosumers”: not passive customers but consumers who actively shape the economy.
And the Maker Movement allows smart students to do things that previously only the R & D departments of major corporations were capable of. They can design and build in shared spaces (Fab Labs or tech shops) with rental access to 3-D printers; they can crowdsource funds; they can advertise virally through social media, and they can outsource distribution to larger companies.
We can all do more with less. And it’s not just good for the planet and our fellow man: it pays to do so.
Three key takeaways
1) Adapt your solutions to the conditions on the ground.
2) Bring in the margins: there’s a huge market outside the supersaturated conventional economy.
3) There are benefits for both large AND small companies in embracing the jugaad way of doing things — and they can use each-other’s complementary strengths.
Session 7 Michael Blastland - 2019
by Sam Leith @ OffGrid Sessions – pic James Clarke

Michael Blastland was an English literature graduate and, as he said, “there’s a geeky end of that. We talked about narrative arcs — the way stories would fall into a neat shape with a beginning, a middle and an end”. When he became a journalist, he carried on making narrative arcs. “You get an anecdote — you call it a “case study” — about something terrible happening to somebody. Then you ring a charity and they tell you It’s ‘just the tip of the iceberg’. Then you get some stats and data to confirm it. Then — because every narrative arc needs ‘conflict’ — you get a politician to say it’s a disgrace and argue about what should be done.”
But then he had what he calls the most humiliating experience of his professional life (“I’ll keep my personal life out of it”). He met a pair of statisticians who, he said, “had more imagination than I ever did — for thinking of ways the data could be misleading; how it might not actually show us what it seemed to show us”.
That was the beginning of his journey towards his book The HIdden Half, which deals with how much less we know about the world works than we think we do. The example with which he begins the book and the talk is a mysterious crayfish called the marmokrebs that appeared as if out of nowhere in a German aquarium in 1995.
How you turn out is a combination of your genes and the environment, right? Everyone knows that. So how to account for the marmokrebs? They are parthenogenetic — there are no males and offspring are genetically identical clones of their mothers. Scientists have raised them in absolutely identical environments… and discovered that, far from being (as you’d expect) identical, the marmokrebs would vary in size by a factor of twenty, that each one had different markings, a different number of mouthparts, bred at different times, had different behaviours…
So a third thing — apart from genes and environment — is at work; a “hidden half” that scientists call “enigmatic variation”. And it accounts for human variation too. In fact, more than half of the differences between people can’t be explained by either genes or environment — that is to say, these unexplained factors have more influence on us than genes and environment put together. How many of the audience were aware of this? Not many hands went up. “Feeling ignorant yet?” asked Michael, chirpily.
Michael moved on to science, and the weakness of even our probabilistic “knowledge”. The top ten bestselling medicines in the US work — but on average you might have to treat 25 people before you get one positive result. And the “replication crisis” — again, mostly unknown to the audience — has thrown a great raft of our established social science and medical results into doubt. “About half the published results are thought not to stand up.” A petition of hundreds of scientists has recently demanded that the idea of “statistical significance” — the threshold at which a result is accepted as meaningful rather than a freak of chance — be scrapped altogether.
As Michael put it: “The problem with having a large proportion of bogus knowledge is that the whole lot is undermined: you don’t know what’s true.”
The examples he offers proliferate through a whole number of disciplines, and he had particular fun with government statistics. Take Office of National Statistics figures on changes in unemployment. He cited one report that had a fall in unemployment of 3,000 people. Great, right? Then he directed us to the ONS’s methodological appendix, where it explained that the figure was thought to be correct to a confidence margin of +/- 77,000. So it could have been a fall of 3,000… and it could have been a rise of 74,000. “But hey! We have data!”
The story’s even worse with GDP. As Michael points out, we might see a rise of 0.2 per cent reported. But the figures are constantly being revised in subsequent quarters — often by multiples of the original figure. “We don’t know to within two percentage points even two years ago what GDP was doing”: the margin of error is large enough to represent the difference between a robust boom and a technical recession… and yet based on reporting of the latest figures we have politicians urgently advocating for changes in policy.
Michael said that there’s cause not to despair. If you accept how little you know, you are much better placed to learn. There are no conversations without doubt. And without uncertainty there’s no such thing as hope.
Three key takeaways
1) “Make peace with your inner ignorance.”
2) “The great menace to progress is not ignorance but the illusion of knowledge.”
3) Marmokrebs are said to taste good barbecued. But Michael — of course — doesn’t know for sure.
Session 6 Paul Conroy - 2019

As the sun set on the first day of OffGrid, the war photographer Paul Conroy — author of Under The Wire — delivered what OffGrid veterans agreed was the most remarkable session the festival has seen in its four years — and gave us, in the process, a real sense of what it can cost, in the real world, to bring us something so abstract but vital as truth. Paul was the photographer who worked alongside Marie Colvin in the besieged Syrian town of Homs — and was blown up in the 2012 mortar bombardment that claimed her life. His talk, in conversation with the documentarian Catrin Nye, may have been serious but it was anything but solemn.
Paul came to war reportage, indirectly, from the army. “I was the world’s worst soldier. When I was leaving the CO asked me: ‘Conroy, what are you going to do when you leave the army?’ I said: ‘Cartwheels.’ He said: ‘Get him out of here, Sergeant Major.’” It was on a trip to the Balkans — a week that turned into six months — that Paul started to report. As he talked to refugees pouring across the border, he says, “I’d trained for war — I’d learned the weapons and the tactics and the methods — but this was the first time I’d seen the results. These people never talked among themselves about what they’d been through because it had happened to all of them: but when they met you, they wanted to trust you with their stories, to make those stories feel like they mattered to the world.”
Paul was in the bar of the Petroleum Hotel (“It was just like it sounds”) near the Syria-Iraq border in the build-up to the second Gulf War when he first met Marie Colvin. He was in disgrace, having — mad with boredom at the impossibility of getting permission to cross into Iraq to be on the ground for the bombardment — been caught by the Syrian army trying to cross the Tigris illegally in a home-made boat (literally; “I even made lifejackets out of Coke bottles: safety first!”). Colvin walked into the bar: “Who — and where — is Boat Man?” She stuck out her hand: “Marie Colvin. Sunday Times. Boat Man: I like your style.” They started drinking whisky together and a fast friendship — and close working relationship — began.
That friendship ended with Colvin’s death in a bombardment in Homs — a city under siege that every other foreign correspondent had refused to even try to enter. Colvin had simply said: “It’s what we do.” Getting there involved a hair-raising journey through literal minefields, sneaking past Syrian government forces so close they could hear them talking and down a 3km tunnel. “It was like getting out into Hell,” Paul said. “After Libya we thought we’d seen the worst the world had to offer. But that place was just being blown to pieces. 28,000 people in an area half the size of this island surrounded by a whole mechanical division throwing every weapon at it that they had. We tried counting impacts and lost count at forty per minute. The place looked completely uninhabited, but at night — at one in the morning — you’d see the ghostly faces of people sneaking out onto the streets, scavenging for food.”
It was this scene — where hundreds of widows and orphans cowered in one of two remaining cellars; where a baby died from shrapnel wounds, as described in Marie Colvin’s last report — that they reported from. And to which they returned when they were pulled out by their editors ahead of a final invasion and the invasion didn’t happen — “we turned off our phones and went back in”. He knew they were in trouble when mortar shells fell on either side of them: “I knew what was happening. I knew the tactic. It’s called ‘bracketing’ — they walk the shells in towards you. I knew we had about thirty seconds.”
He landed on the bodies of Colvin and another reporter. He was close enough to confirm she was dead. “I felt guilty because I felt nothing: they were dead and I had not to be dead.” Amid all the horror Paul described the humour that survives even in a warzone. Finding a hole in his leg that he could put his hand through he says his first thought was: “Oh no. Hospital food.” He saved his own life by tying a bright yellow ethernet cable he found in the rubble around the artery in his blown-up leg as a tourniquet: “most useful thing I’ve ever done with an ethernet cable.”
And the description of what followed was extraordinary — having his wound cleaned with a toothbrush and closed with an office stapler; sitting without painkillers in a room for five days listening to the mortars coming down outside — “The constant, constant bombardment — the building’s falling apart around you. Any one of them — any one — could be the last one you hear.” Eventual flight in a convoy of pick-up trucks through government lines: “23 of us set off — only seven of us made it.”
When he reached the mouth of the tunnel that would take him back out of Homs, he says, he found it filled with women and children. He didn’t want to go back before them, but he gave in to the argument that if he didn’t, if he didn’t tell the story, the losses would have been for nothing. Shortly after he got clear the tunnel was destroyed by government forces.
“I told them: ‘I promise I will tell your story. And I will keep telling your story.’ That’s why I’m here. And it’s still going on. The same thing is happening in Idlib. I’m not talking about history. This has never stopped.”
Three key takeaways:
1) Paul, a Scouser, was told that it was good he got blown up in Homs because “Homs is the Liverpool of Syria.” Asked by an audience member who — apart from his job — he really thinks he is, Paul said: “Steven Gerrard.”
2) However dangerous it is, we need people like Conroy and Colvin reporting. Despite what he saw and what he lost, he said he was glad to have gone there: “I’d go back again.” As Paul put it: “There is nothing these people like more than to operate in the dark.”
3) ”Every day we’d have a laugh. Humour was our safety valve. You spend months at a time and see what we’ve seen, and you can’t take it to bed with you. Because you have to get up the next day, and the next day, and the next day, and do it again,”
Session 5 Nick O'Shea - 2019
by Sam Leith @ OffGrid Sessions – Pic by James Clarke

Nick O’Shea had been volunteering for more than a decade — it’s 18 years now — at Sydenham’s Tuesday Club for adults with learning disabilities when it occurred to him that, for all his good works, they weren’t improving the lots of the club’s members. Only 4 per cent of those learning-impaired adults had jobs — most of them for the trolley-pushing, bag-packing variety (“ten years ago, the second biggest private employer in Lewisham was Blockbuster Video”). They wanted jobs.
Nick, a macroeconomist whose day job is as Chief Economist for the Centre for Mental Health, set about starting a company that could give these guys employment. “It was going to be either moisturiser or beer,” he says, “and I didn’t know much about either.” Having asking himself, “Would you buy moisturiser from a daycare centre in Sydenham?” they settled on beer.
And with no experience, no know-how (and, in Nick’s case, not much enthusiasm for beer) they set about making some “really really terrible beer”. But, as he says, “nobody died” — and he went on to recruit brewing expertise on Twitter. Soon, the beer got better. There were setbacks — when the beer got poisoned by cross-contamination because they had “shared lines”, they found themselves pouring 2,000 bottles away into a bathtub by hand. Then a mysterious benefactor heard about the enterprise and rung him up offering to sell him a professional brewing kit — for one pound. “One of the guys said ‘We don’t have to give him a new pound. Give him an old pound coin,’ As I say, we are from Lewisham.”
And they are more than up and running. The Ignition Brewery now not only sells bottled beer — they can bottle 2,500 bottles in an hour — but has gone on to open a bar and taproom that Sydenham estate agents boast about in their publicity material. A crowdfunder for that made £23,000 in four weeks. Next, Nick hopes, will be a visitor centre and a food offer, an expansion of their brewing capacity and more.
There’s plenty of wit and mockery in the way Nick tells the story. But at the centre of it is the way in which, as he sees it, giving his learning-disabled colleagues meaningful work not only gives them “a cool job” but it helps change perceptions. When they tried a high-street stall selling cider and mulled wine — just to see if people would buy from disabled adults — the feedback they got from one customer was that “If you’d been shaking a tin and I’d given you a fiver, I’d have come away with my perception unchanged. But here’s something really different, it’s got booze, and it’s a fiver. I’ll have that.” The staff report to a “civilian” bar manager — but the learning disabled are serving drinks, hauling crates, and one who struggles with speech, known to the locals through the bar, finds kids lining up for his killer high-fives every time he’s on shift.
“Forty years ago,” Nick says, “guys like this would have had jobs. They’d be working in garages, in libraries or shops, in the civil service or breweries… but now there’s an idea that you put them in daycare centres, they’re told what to do, and what they can’t do. We’re trying to change that idea: because they have useful skills.”
As Nick says, it’s not a charity project. It needs to be — and is — a for-profit company. “You need people who are good at jobs so you can go forward and make money. We pay the London Living Wage,” he says, before exclaiming with the exasperation of any thrifty small businessman: “£10.55 an hour!” He adds: “They’re well worth it, though — some of the time.”
Three key takeaways:
1) If someone can make money, give them a job: they can be making money for you.
2) You can’t change the system. But you can create “islands of wisdom” — outposts of something positive that will draw people to it and create something that can grow.
3) The recipe for a Sydenham Martini is “Just gin. No ice. Just gin.”
Session 4 Ed Warner - 2019
by Sam Leith @ OffGrid Sessions – Pic James Clarke

Ed Warner’s first experience of corruption in sport was as a fan, way back in 1994, “watching Crystal Palace, standing behind the goal in Upton Park on a cold night in December”. Palace, astonishingly were two-one up against West Ham when Frank Lampard slotted in an equaliser… “and as the ball touched the back of the net all the floodlights went out, and stayed out”. What he did not learn until later was that this hadn’t been a by-product of West Ham failing to pay to keep their lights in decent order — rather, an organised Malaysian gambling ring had been bribing and intimidating groundsmen to sabotage the lighting so that matches were abandoned at the moment of a score draw (in Malaysian law, if a match is abandoned bookies will pay out on the score as it stands when the match is stopped).
What he didn’t know then was that what he had experienced glancingly as a civilian would come to the centre of his professional life. As a City financier, a journalist and former Chair of UK Athletics — where he served for a decade — there can’t be many people better to, as Ed puts it, set to the task of “sniffing out the insidious influence of money on sport”. In his book The Business of Sport, though, Ed shows that it’s not just money (“doping isn’t a problem in amateur sport,” Ed says drily) but the lack of it that can distort and shape the lives of sportsmen and the competition that fans love.
And — in keeping with OffGrid’s theme of truth and reality — Ed says that the “very clear distinction between the haves and have-nots in sport is often invisible to you on the other side of the TV”. When you watch Usain Bolt run 100 meters, for instance, what you might not know is that Bolt is earning (to say nothing of sponsorship money) an appearance fee of $300,000. Not bad for nine seconds work. But the runners alongside him — Bolt being the one who people come to see — will be earning “the square root of sod all”.
That, says Ed, “has real human consequences”. He mentions as an example another sprinter, James Ellington (recently recovered from injury). When Ellington had one bad season he lost lottery funding and — in order to continue competing — had to sell himself on eBay. He was looking for £50,000 — chickenfeed compared to Bolt.
And speaking of chickenfeed, for all our excitement over the women’s football world cup, women’s club football in the UK is still drastically underfunded. The teams at the very top of the Women’s Premiership might have an annual budget of around £2 million; one league lower a team’s entire budget will be just a tenth of that and no more than a thousand fans will turn out to matches.
As Ed diagnoses it, the business of sport moves in vicious and virtuous circles: more TV attention means more visibility means more commercial sponsorship means better sport (“paying athletes to be the best they can be”) means more fans. Or, in a vicious spiral, the opposite.
He points out that despite the vastly greater newspaper coverage of the Cricket World Cup Final over the Men’s Wimbledon Final the same day, more people watched the latter on the BBC than watched the cricket on Channel 4 and Sky combined. The ECB, Ed says, is reaping the whirlwind of the decision to take the satellite shilling and turn its back on the free-to-view model that vitally connects sport to its fans… with all that means for visibility and commercial engagement.
And visibility is fickle. Para-athletes, for instance, have bursts of visibility with the Paralympics but then leave our radars: Ed describes watching three quarters of the audience leave a stadium between the end of an event for able bodies athletes and the beginning of the para event that followed, even though the tickets covered both. Our men’s wheelchair rugby team is fourth in the world — but has a budget of just £750k. He describes world class para athletes losing their funding overnight.
And, of course, money corrupts. Particularly where there’s not enough of it about. There’s only enough money for a few hundred players worldwide to make a full time living from tennis, and many thousands trying to. “Harmless” match-fixing — you take the first set, you take the second, everyone gets paid and you can have a proper competition in the third — is a common temptation. And in athletics there’s the “get-even gremlin” that tempts runners to tell themselves that everyone on that starting line is doping and they need to do so too just to compete.
Ed described sitting in a hotel room with Mo Farah having “a lot of looking-Mo-in-the-eye type conversations” — and emerging “as convinced as I could possibly be that he’s not a dope-cheat. But I knew I could never be entirely sure”.
“I have a very skeptical turn of mind. The only person on earth I can say with absolute confidence is drug free is me. And even then, who can say what was in that wrap I had for lunch?”
Three key takeaways:
1) Money shapes sport in ways that are usually completely invisible to the viewer sitting in the stadiu or watching on TV.
2) Sponsors can “go broadband” and throw money at big money mainstream sports like football; or “go narrow” and find people, teams, sports where a small investment can really make a difference.
3) Corruption is extraordinarily tempting, and often easy to justify to yourself. Cheating or max-fixing much more widely practised than even the worldly might imagine.
Session 3 Caroline Criado Perez - 2019
by Sam Leith @ OffGrid Sessions — Pic by James Clarke

Offgrid Sessions 2019
Picture by James Clarke. www.jamesclarke.me, james@jamesclarke.me. 07941 676821.
Caroline Criado-Perez — who successfully campaigned to have a woman on a UK banknote — was running with her dog Poppy around Parliament Square on International Women’s Day in 2014 when she noticed for the first time that every statue she passed was of a man. “I hadn’t noticed — and feminist friends were the same: they said: ‘How did we never notice that that all the statues in Parliament Square are male?’” By the time she’d reached Buckingham Palace, Caroline was setting up a petition on her mobile phone. That moment became the campaign that, four years later, would result in the statue of Millicent Fawcett in Parliament Square.
But it also crystallised a realisation that provided the seed for her new book Invisible Women: “We’re so used to men being the default that ninety per cent of the time we don’t even notice when women are being excluded.” A version of that thought supplied Caroline’s own conversion to feminism: “I totally bought the stereotype: I thought that feminists made us all look bad, that they should stop whining, that women would do better if only they weren’t so crap.” Then as a mature student she read Feminism in Linguistic Theory (“the book that turned me into a feminist — a banging read”). She realised that when she heard those “neutral” usages — “man” for “humankind” and so on — “Every single time, I was picturing a man — and I had never noticed I was picturing a man”.
She wants Invisible Women to recreate that moment for others, she told June Sarpong. Because as she discovered, our habit of picturing men as the default human isn’t just bad manners. It costs lives. And the book is filled with data — “you can’t argue with data,” said June — that shows how. Its starting point was medical: women don’t present with heart attacks in the same way men do (few suffer chest pain; they’ll more likely have breathlessness, nausea and fatigue, which looks like indigestion), but the diagnostic criteria for heart attacks are all based on the male experience. Doctors send women home and they die. “I’m a professional angry feminist — and I didn’t know about it!” Caroline says.
Soon she was uncovering examples across a whole range of areas of life: “Everything that’s every been designed, from toilets to cars to workplaces, have been designed as if man is the default.” It took until 2011 in the US, and 2015 in the EU, for car manufacturers even to use “female” crash test dummies — even though women are 17 per cent more likely to die in a car crash and 48 per cent more likely to suffer serious injury than men, and the number one cause of foetal death from trauma is car crash. Even now, though, the “female dummy is just a scaled-down man… and It’s only ever tested in the passenger seat. So: great for scaled-down men, who can now travel in safety in passenger seats…”
Again and again, she says, data is collected on women only reluctantly, and as an afterthought. Excuses are offered: women, it’s claimed, are “too complicated to measure”. In medical testing — where typically tests are run first on cells, then animals, then humans, at each point male examples are used. The defence is that women can’t participate in studies because of their childcare responsibilities, or because menstruation would skew the data. “Mice don’t have childcare excuses — so they use menstruation. But cells don’t have periods. And they found, for instance, that oestrogen helps female cells fight off infection but you’d never discover that if you’re only testing male cells.”
Caroline says that it’s not just about data but diversity: she doesn’t believe it was misogyny, but simple lack of thought, that meant that Apple’s health tracker will track your copper intake but won’t let you track your period. There wasn’t a woman in the room: “They forgot that periods happen… to half the population.” The problem is, people are very hard at seeing issues that don’t affect them personally. She quoted Sheryl Sandberg’s account of having pregnancy parking spaces put in at Google. When she told the head of Google he said: “I‘d never thought of it.” Sandberg herself hadn’t thought of it — until she was pregnant.
“If you assume that you allocate resources according to what white men need and hope it’ll work for everyone, that just doesn’t work. I feel for white men, I really do. It’s tough for you — but you’re just going to have to get fucking used to it.”
Caroline’s frequently asked what her next campaign will be. She says she doesn’t plan it like that. “Campaigns are a real pain in the arse. And nobody pays you for them.” When she succeeded in getting Jane Austen on the five pound note, “I asked the Bank of England if I could have the first one. They said it goes to the Queen.” Did they give her the second one? “I didn’t get any banknotes,” she laughs. “I had to go to the fucking cashpoint!”
Three key takeaways:
1) Collect sex-disaggregated data: it won’t do to treat women as a “confounding factor”. You need to collect data on women as well as men, and analyse it separately.
2) Recognise that diversity is an integral part of your company. There are things you can know through data and there are things you can only know through experience: having diverse voices and listening to them helps you notice what it hadn’t occurred to you to think of.
3) Be More Fred. Fred — who’s commemorated on the Millicent Fawcett Statue — was a postal worker who, during the suffragettes’ struggle, was jailed several times for “failing to control his wife”. He’s a pioneer of allyship.
Session 2 Eric Barker - 2019
by Sam Leith @ OffGrid Sessions – pic James Clarke

“It’s not what you know: it’s who you know.” “Winners never quit; quitters never win.” These and other maxims are bandied around in the business world as if they were sacred and self-evident truths. But Eric Barker — during a transition from 10 years as a Hollywood screenwriter to an MBA — set out to find out whether they actually hold water. The result was a successful blog that turned into his new book Why Everything You Know About Success Is (Mostly) Wrong.
In conversation with Michael Blastland, Eric talked about how he went in systematic search of the answers to these questions because “I didn’t trust myself not to be biased”. He quoted William Gibson’s saying that “the future is here — it just isn’t evenly distributed yet”: the answers were out there in “dusty academic journals, or studies nobody reads”. He set about bringing them out to a wider public.
Lots of the conventional wisdom is semi-wrong, Eric said, because it proliferates as memes. If a culture gets its conventional wisdom wrong, it dies out: “society’s maxims work for society… but will they work for each individual?” The canny individual — with his or her skills and biases — is the thing to think about. Know thyself. And if thou knoweth not thyself, said Eric, phone a friend. Your peers will have a much clearer view of what you’re good at than you do. We are storytelling creatures (“stories are the operating system of the human brain”); and many of those stories are misleading.
That “mostly” in his title is vital. Where most business books, as he said, say “Here’s the one thing you need”, Eric sought to find the evidence on both sides. Often that evidence is almost written out of the culture. You never get a mother saying “do badly in school”. Everyone enjoins you to “be a people person”. Yet as Eric discovered, valedictorians “usually do very well but they don’t usually lead or change the world”: the average Grade Point Average for US millionaires is a very unimpressive 2.9 out of four. And there are “lots of benefits that we don’t hear about in introversion”; indeed, “If I’m a very disagreeable person, that’s usually discouraged — but it could make me a very good litigator”.
Eric also dropped in some thought-provoking nuggets. He suggests that we spend too much time praising children for being good at things and not enough for working hard at them. He notes that — perhaps as a result of discrimination — successful women on average have more mentors than their male counterparts. And if it’s not true that nice guys finish last, it is true that nice guys can cover their asses when dealing with untrustworthy counterparts by what Eric calls “extending the shadow of the future”: build three or four steps into a contract so that at each stage the other person will know that dishonourable behaviour will have consequences.
Overall, context — what Eric calls “alignment” — is the key. A classic example is leadership. There are two entirely incompatible schools of thought and research about leadership: one holds that leaders are critical to the success of business; another that a well-functioning business does its thing more or less by itself and leaders are just figureheads who hoover up the credit.
Eric found a researcher who married these two incompatible ideas by looking at different types of leader: the “filtered leader”, who rises through the ranks of an organisation, will tend to reproduce its values and make more or less no difference; the “unfiltered leader” — a disruptor brought in from outside — will bring big changes. “Change is often bad — but in a dying industry or if the company is failing, an unfiltered leader is the roll of the dice you need. It might not work — but what you were doing definitely doesn’t work.”
So, Michael wondered: does that mean America was in need of a roll of the dice?
“Hoo!” said Eric. “I knew that was coming!”
Three key takeaways:
1) There’s no single way of being successful. The key is to align your propensities with the right working environment.
2) Top of the class at school doesn’t mean top of the class in life: “Life rewards being a specialist. Schools reward being a generalist. There are no entrepreneurs in high school.”
3) Challenge what seems to be accepted wisdom: “Sacred cows make the best hamburger.”
Session 1 Bobby Duffy - 2019
by Sam Leith @ OffGrid Sessions – Pic James Clarke

Bobby Duffy — professor of public policy at KCL, former MD of Public Affairs at IPSOS/Mori and author of The Perils of Perception — kicked off this year’s OffGrid Sessions by asking a peculiar question: “Is the Great Wall of China Visible From Space?” About a third of the audience, it turns out, thought it was — even though, as Prof Duffy pointed out, the wall is only nine meters wide and roughly the same colour as the surrounding terrain.
Why do we think that? Because we’ve heard it a lot (“illusory truth bias” means that the more often you hear a lie, the more likely you are to believe it), because we’re thinking quickly rather than reasoning it out, because we tend to muddle scales (the wall is huge — but it’s long, not wide) — and because it’s a cool fact and we kinda want it to be true.
Welcome to the territory of cognitive biases — the territory of Prof Duffy’s book. He set out his stall: “We’re often incredibly wrong.” Just how wrong, and about what, is the question that Prof Duffy and his colleagues sought to answer in a huge study of 100,000 people in 40 countries. The subjects were asked to make guesses about the reality of a wide range of subjects from immigration and violent crime to sex — and their guesses were compared with reality to expose huge biases and errors.
What the study shows is useful, he said, not because it tells us we’re wrong — but because it helps us to discover why we’re wrong. And in discovering why we’re wrong, we’ll get a better idea of what we can do about it.
Take the birth rate among teenage girls. The real figure is about 1.4 per cent in the UK, 2 per cent I the US and 6 per cent in Argentina; but people in those countries, on average, guessed 19 per cent, 24 per cent and 37 per cent respectively.
This isn’t a simple error of arithmetic: we’re drawn to vivid emotional stories (so the media covers these outliers) and we suffer from “emotional innumeracy”: we overestimate things we’re worried about just as much as we worry about things we overestimate. (Which means our overestimations are a good guide to what worries us.) Also, baked deep into our psyches by evolution is a tendency to give more attention to negative news and ignore slow improvements — useful when avoiding sabretooth tigers; less so when estimating social change.
Stats on murder rates (most respondents thought they’d gone up over the last two decades; in fact they’re 29 per cent down) bear this out too — as well as showing how what psychologists call “rosy retrospection” comes into play. We edit our ideas of the past to make it seem more positive.
Other examples showed how “directionally motivated reasoning” causes us to bend the facts to fit our identities rather than vice versa. Democrats and Republicans in the US come out with drastically different estimates of the prevalence of guns in deaths through violence in the US; and two thirds of Leave voters believe the notorious £350 million claim while less than half of Remainers do.
And we generalise, wrongly, from our own experience. An online survey asked Indians what percentage of their countrymen had Facebook accounts. They guessed 67 per cent; the real figure is 18 per cent. The poll was conducted online: so these wired Indians assumed what was true of them would be true of their compatriots.
The most poignant finding was, as so often, about sex. Everyone, it seems, thinks 18–29-year-olds are having more sex than they are. The real figure is 4–5 times a month; the average guess was 17 times a month. But young men estimated that young women were having sex 32 times a month. Just not, obviously, with them.
Prof Duffy ended with words of hope, though. This is not a new crisis — we were just as wrong about everything in the 1940s. On the whole, our negativity bias means that things are mostly not as bad as we think. And by the application of conscious effort, we can learn to resist our own “fast thinking” biases — and find ways of using our natural predispositions to resist disinformation effectively.
Three key takeaways:
1) Cognitive biases are powerful, but they aren’t the whole story.
2) You can push back against your biases: avoid thinking you’re normal; avoid having your attention drawn by the extremes; and actively work to unfilter your world.
3) Facts aren’t useless. Facts and storytelling are not opposites: you can use them together to cut through the disinformation.
OffGrid Sessions - 2019
by Sam Leith @ OffGrid Sessions – Pic James Clarke

It’s a paradox of the name that OffGrid is where you go to recharge, turn on, make connections and freshen up your tired old thinking circuits with a jolt of intellectual electricity. This year’s sessions gather a range of the most exciting thinkers and speakers working now to address perhaps the most pressing issue of the age, and one that crosses over the worlds of politics, science, business and communications.
Truth and reality: how do we know what we know? How can we trust what other people tell us? How can we trust what we tell ourselves? How does the world *really* work?
We live in a world of unreliable information and unexamined assumptions. We run on rails. And you’re going to be listening to speakers who’ll give you a toolkit to assess that information and challenge those assumptions. You’ll learn how to jump those rails.
Take gender: Caroline Criado-Perez will be here to help us see the world through fresh eyes, showing how the world is built for men in ways so pervasive they have become almost invisible. Or Bobby Duffy and Michael Blastland, who brilliantly unpick the very foundation of our assumptions about the world and show us how much that we think we know is wrong — and how we move forward from there.
Or the entrepreneur Alex DePledge, who’s going to tell us how many of the accepted wisdoms about how businesses work are wrong — and how smart leaders can use that to their advantage. Or Ed Warner on the hidden forces that really power the vast industry of sport. Or Eric Barker, a dazzlingly original social scientist who’s helping rewrite the rules on how we cooperate and compete and what that means for the shape of our markets and our societies. Or Nick O’Shea, using his personal experience as an economist-turned-brewing entrepreneur to raise a glass to the effervescent potential of untapped talent in the workforce. And in an age of volatility, Jaideep Prabhu shows us how businesses can move fast, travel light, and do more with less.
We’ve got the war photographer Paul Conroy and documentarian Catrin Nye bringing news from the sharp end — and affirming the vital importance of old-fashioned reportage in a world of fake news… and how sometimes, even if we can know the truth, we don’t want to. Artists Alison S M Kobayashi and Wilfrid Wood are here to sidestep the data and show the different truths that a creative eye can see. And Rachel Parris is here to affirm that amid all the chaos there’s another way of looking at the world: one that can use unexpected connections in the service of that most valuable thing, a laugh.
OffGrid Sessions assembles all these perspectives to give you new ways of seeing, new ways of thinking, and new ways of operating in the world. We hope you enjoy plugging in to it.
Session 11 - Lucy Ireland Gray
Session 10 - Lemn Sissay 2024
Session 9 - Lauren Oyler 2024
Session 8 - Tom Baldwin 2024
Session 7 - Grace Blakeley 2024
Session 5 - Steve Watson 2024
Session 6 - Kashmir Hill 2024
Session 4 - Will Storr 2024
Session 3 - Sarah Bakewell 2024
Session 2 - Dr Daniel Susskind 2024
Session 1 - Ian Leslie 2024
Summary of OffGrid Sessions 2019
Session 11 Wilfrid Wood - 2019
Session 10 Alex DePledge - 2019
Session 9 Alison S.M Kobayashi - 2019
Session 8 Jaideep Prabhu - 2019
Session 7 Michael Blastland - 2019
Session 6 Paul Conroy - 2019
Session 5 Nick O'Shea - 2019
Session 4 Ed Warner - 2019
Session 3 Caroline Criado Perez - 2019
Session 2 Eric Barker - 2019
Session 1 Bobby Duffy - 2019
OffGrid Sessions - 2019